Consumer Acceptance Test

Question 1

PURPOSE AND APPLICATION

Answer 1

To assess the product
preference and/or
acceptance by potential
customers.

Question 2

PURPOSE AND APPLICATION (1/6) 1. Product maintenance

Answer 2

Product maintenance is a key issue in quality
control/quality assurance and shelf life/storage projects.

Question 3

2. Product
   improvement/optimization

Answer 3

E.g.
* Improving texture: crispy, crunchy etc. and reducing negative properties such as
soggy, chalky etc.
* Decreasing a perceived off note: such as crumbly dry texture, stale flavor etc.

Question 4

3. Development of new products

Answer 4

• Using focus group to evaluate a concept or a prototype.
• Presented product to consumers, allowing them to see and touch it.
• Product comparisons.

Question 5

4. Assessment of market potential

Answer 5

• Responsibility of Marketing Department.
• Consult with sensory evaluation analyst on:
  Ø Questionnaire design
  Ø Purchase price
  Ø Consumer food habits,
  Ø Effects of packaging
• Method of testing (Hedonic test, paired
  preference test, preference ranking test).

Question 6

5. Product category review

Answer 6

Researcher will learn on:
-How products and attributes cluster within
the product?
-What the opportunities for new products?
-Which attributes best define which products?

Question 7

6. Support for advertising claims

Answer 7

• Sensory claims of parity “ tastes as good as the leading brand” need to be based on
  consumer research and panel testing using customers, products and test designs that provide credible evidence of the claim.

Question 8

TYPES OF AFFECTIVE TEST

Answer 8

• Preference test - Paired preference test/ Rank preference
• Acceptance test- Hedonic scaling

Question 9

PAIRED PREFERENCE TEST

Answer 9

• Used when one wants to look at the preference of one product directly against a second product.
  E.g.- Product improvement studies
• Works very well when the consumer/ panelists have minimal reading and/or comprehension skills.
• Choice is fundamental to consumer behavior

Question 10

PREFERENCE RANKING

Answer 10

*The consumers are asked to rank several products in either descending or ascending order of preference or liking.
*Ranking indicates the direction of the preferences for the product but give no idea of the relatives’ differences in preference among the products.

Question 11

Acceptance Test Method

Answer 11

• Hedonic scale
• Just about right scale (JAR)
• Food action rating scale
  (FACT)

Question 12

Hedonic scale Objective

Answer 12

To determine the level of liking of one or more products.
How much consumers like a new product concept?

Question 13

HEDONIC SCALING

Answer 13

• Known as degree of liking scale.
• 9-point hedonic scale is the most common scale
• Consumer preference can be categorized by responses based on likes and dislikes.
• The higher score is the preferable.

Question 14

Just about right scales (JAR) Objective

Answer 14

To determine the optimal
level of a specific ingredient. JAR scale combines intensity and
hedonic judgement.

Question 15

Food action rating scale (FACT)

Answer 15

Reliable and sensitive method
for evaluating food
acceptance.

Question 16

Limitation Food action rating scale (FACT)

Answer 16

Only can be used
as an overall measure of food
acceptance.