Conformity & Influence (Ch.8) Flashcards
Conformity
change in behavior due to real or imagined influence of others
Causes of Conformity
informational and normative social influences
Informational Social Influence
looking to behavior of others around us when unsure of the best choice
Private Acceptance
genuine belief that the informational influences used are correct
Information Conformity Fails
when those around us are wrong
Normative Social Influence
change in behavior to conform to social norms, rules, etc.
Public Compliance
result of normative social influence, although not private acceptance
Resisting Normative Influence
can lead to criticism, rejection, etc.
Injunctive Norms
communicating expectations about approved behavior, powerful way to create change
Descriptive Norms
communicating expectation of how people truly act, less effective than injunctive
Boomerang Effect
when descriptive norms make bad behavior more likely than before
Tactics of Social Influence
foot-in-the-door and door-in-the-face techniques
Foot-in-the-door Technique
requestor presents a small request first, then follows with a larger ask
Door-in-the-face Technique
requestor presents large request first, expecting rejection, then follows with smaller ask
Authority & Normative Influence
normative pressures make ppl want to please authority with good work