Conformity and Obedience Flashcards
conformity
a form of social influence that results from exposure to the majority position
a form of social influence that results from exposure to the majority position
conformity
Zimbardo et all (1995) description of conformity
a tendency for people to adopt the behaviour, attitudes, and values of other members of a reference group
a tendency for people to adopt the behaviour, attitudes, and values of other members of a reference group
Zimbardo et all (1995) description of conformity
group
a collection of people who share a common identity
a collection of people who share a common identity
group
group norm
informal ‘rules’ that everyone in a group will follow
might be implicit or could be explicit
informal ‘rules’ that everyone in a group will follow
might be implicit or could be explicit
group norm
example of a group norm
wearing a uniform
what is an wearing a uniform an example of
a group norm
Kelman (1995) level of conformity
compliance
identification
internalisation
compliance
identification
internalisation
Kelman (1995) level of conformity
compliance
lowest level of conformity
conforming to the majority opinion/behaviour in public but privately maintaining your own attitudes
eg. laughing at a joke you dont find funny
lowest level of conformity
conforming to the majority opinion/behaviour in public but privately maintaining your own attitudes
eg. laughing at a joke you dont find funny
compliance
identification
a deeper form of conformity
an individual takes on the majority beliefs/behaviours both publicly and privately
may only be temporary, not maintained when the individual leaves the group.
eg. a person joining a new football club when they move town
a deeper form of conformity
an individual takes on the majority beliefs/behaviours both publicly and privately
may only be temporary, not maintained when the individual leaves the group.
eg. a person joining a new football club when they move town
identification
internalisation aka conversion
the deepest level of conformity
the beliefs of a group are taken on and become a permanent part of that person’s world view
e.g vegeterianism
the deepest level of conformity
the beliefs of a group are taken on and become a permanent part of that person’s world view
e.g vegetarianism
internalisation aka conversion
least effective form of social pressure
compliance, only outward behaviour is affected
most effective form of social pressure
internalisation, gives us support and confirms our “rightness”
when would someone preform in a particular way because of compliance
if they are in the company of the group
behaviour identification
people compare their behaviour to that of others in a group, and try to figure out what the social forms are
people compare their behaviour to that of others in a group, and try to figure out what the social forms are
behaviour identification
aim of Asch (1951)
To find out if people will conform to group pressure when they do know the correct answer
To find out if people will conform to group pressure when they do know the correct answer
aim of Asch (1951)
Method of Asch (1951)
Participants in a room to do an ‘eye test’
Asked to judge the length of a line in a room of other ‘participants’
All participants but one were actors
The real participant went last to see if they conform
Participants in a room to do an ‘eye test’
Asked to judge the length of a line in a room of other ‘participants’
All participants but one were actors
The real participant went last to see if they conform
Method of Asch (1951)
What year was Asch
1951
What study on conformity relating to eye tests was conducted in 1951
Asch 1951
Results of Asch (1951)
Conformity happened 1/3 (37%) of the time
75% of participants conformed at least once
Conformity happened 1/3 (37%) of the time
75% of participants conformed at least once
Results of Asch (1951)
Positive evaluation of Asch (1951)
Provided very clear evidence that a group can influence our behaviour - even strangers
A huge influential study which has been supported by many similar research studies
Showed some people may be more susceptible to social pressure
Provided very clear evidence that a group can influence our behaviour - even strangers
A huge influential study which has been supported by many similar research studies
Showed some people may be more susceptible to social pressure
Positive evaluation of Asch (1951)
Lacked ecological validity because it was done in a artificial environment, lab experiment
Task lacked mundane realism, real life situations not as simple or clear cut
May be because of the 1950s American culture (McCarthyism), promoted conformity. Results don’t reflect all social behaviour.
Participants not protected from psychological harm; participants were deceived and many have experienced some stress
All participants were male and in the same age group. Results can’t be generalised to women
Negative evaluation of Asch (1951)
Perrin and Spencer
Replicated Asch (1951) in the uk with engineering students
Found much lower levels of conformity
Replicated Asch (1951) in the uk with engineering students
Found much lower levels of conformity
Perrin and Spencer
Negative evaluation of Asch 1951
Lacked ecological validity because it was done in a artificial environment, lab experiment
Task lacked mundane realism, real life situations not as simple or clear cut
May be because of the 1950s American culture (McCarthyism), promoted conformity. Results don’t reflect all social behaviour.
Participants not protected from psychological harm; participants were deceived and many have experienced some stress
All participants were male and in the same age group. Results can’t be generalised to women
Year of mori and arai
2010
Conformity experiment in 2010
Mori and arai
Negative evaluation of M&A
Conducted in Japan, cannot be generalised to other cultures. Japan is collectivist, more likely to conform unlike individualist cultures, such as the UK
Low ecological validity. Not a task that occurs in everyday life, highly artificial environment.
Alana is percentage of the participants were psychology students and could’ve been aware of Asch’s study. This could’ve affected the results as participants could know what researchers were looking for.
Some deception, participants are told glasses were to protect from the glare. Unethical, informed consent was impossible.
Conducted in Japan, cannot be generalised to other cultures. Japan is collectivist, more likely to conform unlike individualist cultures, such as the UK
Low ecological validity. Not a task that occurs in everyday life, highly artificial environment.
Alana is percentage of the participants were psychology students and could’ve been aware of Asch’s study. This could’ve affected the results as participants could know what researchers were looking for.
Some deception, participants are told glasses were to protect from the glare. Unethical, informed consent was impossible.
Negative evaluation off M&A
Mori and Arai 2010
A study of conformity without the need for confederates
A study of conformity without the need for confederates
Mori and Arai
Aims of Mori and Arai
To replicate and improve upon Aschs study.
To find out if similar results to Aschs study could be obtained without using confederates.
To find out if gender or culture made any difference to overall results.
To replicate and improve upon Aschs study.
To find out if similar results to Aschs study could be obtained without using confederates.
To find out if gender or culture made any difference to overall results.
Aim of Mori and Arai
Participants of Mori and Arai 2010
104 Japanese undergraduate participants who knew each other
40 men
64 women
104 Japanese undergraduate participants who knew each other
40 men
64 women
Participants of Mori and Arai 2010
Method of Mori and Arai 2010
F Mori technique used. Participants were filter classes that allowed them to watch the same video but see different things.
All participants had normal eyesight.
Several groups of four, one participant in each group given different glasses. Therefore they saw a different line in the rest of the group
Participants with the different glasses went third.
Answers were stated out loud.
At the end of the experiment, a questionnaire was used. I asked if they had anything to add, and if they were confident in their judgement of the length of lines.
F Mori technique used. Participants were filter classes that allowed them to watch the same video but see different things.
All participants had normal eyesight.
Several groups of four, one participant in each group given different glasses. Therefore they saw a different line in the rest of the group
Participants with the different glasses went third.
Answers were stated out loud.
At the end of the experiment, a questionnaire was used. I asked if they had anything to add, and if they were confident in their judgement of the length of lines.
Method of M&A
Results of Mori and Arai 2010
For women only, findings matched Ashes research. Woman conformed 1/3 of the time
Male participants did not conform
For women only, findings matched Ashes research. Woman conformed 25% of the time
Male participants did not conform
Results of M&A
Conclusion of Mori and Arai 2010
Showed similar conformity patterns to ash in 1951, but found no conformity among men.
Cultural differences and generational changes could be why men didn’t conform.
Showed similar conformity patterns to ash in 1951, but found no conformity among men.
Cultural differences and generational changes could be why men didn’t conform.
Conclusion of M&A
Positive evaluation of Mori and Arai 2010
Included men and women, easier to generalise results to the population.
The people knew each other, higher ecological validity as we usually conform around people we know.
Using filtered glasses required less deception than ashes study, more ethical.
Included men and women, easier to generalise results to the population.
The people knew each other, higher ecological validity as we usually conform around people we know.
Using filtered glasses required less deception than ashes study, more ethical.
Positive evaluation of M&A
5 factors affecting conformity
Informational social influence
Normative social influence
Individual factors (gender, self esteem)
Situational factors (group size, group unanimity, task difficult)
Cultural factors (collectivist, individualist)
Informational social influence
Normative social influence
Individual factors (gender, self esteem)
Situational factors (group size, group unanimity, task difficult)
Cultural factors (collectivist, individualist)
5 factors affecting conformity
Informational social influence
Believing the majority is right
Considering other peoples views to be valid and reliable
Believing the majority is right
Considering other peoples views to be valid and reliable
Informal social influence
What could informational social influence because of
Because we are unsure of how to behave or what is correct
Or
Believe others have more experience/expertise than us
What happens because we are unsure of how to behave or what is correct
Or
Believe others have more experience/expertise than us
Informal social influence
Why does informational influence motivate us to conform
Because we want to be right
What social influence did Asch research
Normative social influence
Why does normative social influence happen
We want to gain approval from others
What happens because we want to gain approval from others
Normative social influence
Normative social influence
We know what the correct behaviour/belief is, but feel pressure from the group
AND
go along with it to be accepted
We know what the correct behaviour/belief is, but feel pressure from the group
AND
go along with it to be accepted
Normative social influence
How does normative social influence motivate us to conform
We want to be liked
Aim of Jenness 1932
To find out if conferring with a group will cause people to change their answers
To find out if conferring with a group will cause people to change their answers
Aim of jenness 1932
Jenness year
1932
Jenness 1932 method
Students asked to guess how many beans in a jar.
Participants were put into groups of 3 and asked to discuss the number and give a group estimate
Students asked to guess how many beans in a jar.
Participants were put into groups of 3 and asked to discuss the number and give a group estimate
Jenness method
Jenness findings
Individual estimates tended to converge to a group norm