conformity Flashcards
What are two smaller conformity studies?
Jennes- beans in a jar
Sherif- Autokinetic effect
what did jennet study? and how?
informational social influence:
- beans in a jar
- estimate number
- discuss in group
- re-estimate
- convergence (change answer to that of the groups)
what did Sherif study and how?
informational social influence:
- darkened room
- estimate movement of pinpoint of light
- nystagmus (slight movement in eye)
- discuss with group
- convergence
what are the two EXPLANATIONS for conformity?
Normative social influence
informational social influence
what is normative social influence?
- this is when people conform in order to ‘fit in’
- it is motivated by the need for acceptance
- it usually involves public agreement but private disagreement
- it is most likely to occur in unambiguous (obvious) decisions
- normative social influence results in compliance and possibly identification
- this occurs in Asch’s studY.
- It is often only a temporary change.
what is informational social influence?
- This is when people conform in order to be correct.
- it usually involves public and private agreements
- it is more likely in an ambiguous (difficult) situation
- informational social influence results in internalisation
- this occurred in a study carried out by sherif and jennes.
- often a permanent change
what are the three (main) TYPES of conformity
compliance
internalisation
identification
what is compliance?
going along with a group without accepting their point of view. there is no change in our underlying attitudes, only in our public behaviour.
what is internalisation?
going along with a group because we accept that their perceptions and beliefs are accurate. as well as our public behaviour, our attitudes also change.
what is identification?
when we adopt an attitude or behaviour because we want to be associated with a group. identification includes both internalisation (accepting groups attitudes or behaviour) and compliance (accepting to become part of a group).
