Conformity Flashcards
What did Asch find in his task difficulty variation when he made the lines difference smaller?
Conformity increased because the task was more ambiguous
What did Asch do in his task difficulty variation?
He made the difference between the lines smaller so the task was more difficult
Name 3 types of conformity.
Internalisation
Identification
Compliance
What happened when in another unanimity variation one of the confederates gave a different incorrect answer to the majority?
Conformity dropped significantly to 9%
Who did research into informational social influence?
Jenness
Define compliance.
We look to the group because we are frightened of rejection. We want to be liked and accepted. We publicly do what they’re doing even though privately we disagree.
Define the term internalisation.
Looking to the group because we are uncertain, we assume they know best. We adopt their opinion/behaviour because we assume they must be correct.
What percentage of ppts never conformed in Asch’s study?
25%
Why does Jenness study lack ecological validity?
It was a lab based study which used an artificial setting so it’s not an every day event to be asked how many beans there are in a jar and it doesn’t reflect actual behaviour in real life situations.
What did Asch find happened when one of the confederates gave a correct answer in the unanimity variation?
Conformity dropped to 5%
Bond and smith conducted a meta analysis of 133 people from 17 countries and found that conformity peaks around how many confederates?
3/4
Who carried out a study into normative social influence?
Asch
Give an example of compliance
Smoking, feeling like if you don’t go along with it you will be rejected from the group.
Give an example if identification.
When you are part of a group, for example, at festivals you may put followers in your hair because everyone else is.
How many of the critical trials did the confederates give purposely wrong answers.
12
What happened to conformity when there was 6-7 confederates in Asch’s group size?
37% conformity
Over 12 critical trials, what percentage of ppts conformed at least once in Asch’s study?
75%
Why can both Jenness and Asch’s Studies be criticised?
They used a laboratory experiment so there could be demand characteristics
What is unanimity?
The degree to which group members are in agreement
Name 3 variables that Asch manipulates to affect conformity.
Group size
Unanimity
Task difficulty