Conformity Flashcards

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1
Q

What is conformity

A

Form of social influence.

A person’s behavior/thinking changes as a result of group pressure.

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2
Q

Asch’s study:

Aim

A

he set out a study to investigate how people respond to group pressure.
He wanted to study conformity
Correct answer was obvious

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3
Q

Asch’s study:

Method:

A

P’s:123 American male students: didn’t know about study
Confederates: acted as students taking part in study
Each participant:
-tested groups 6-8 confederates
-thought confederates were real p’s
-participant near end of table

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4
Q

Asch’s study:

Method:

A

-men were shown two cards:
One with one line
Other one with three comparison lines
-each time man on left was asked whether line A/B/C matched line X
-18 trials in total
-first trials: confederates gave correct answers
-12 trials: confederates said wrong answers on purpose

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5
Q

Asch’s study:

Results:

A

12 trials: p’s gave a wrong answer 36.8% of the time(conformed)
25% p’s never conformed
75% p’s conformed at least once

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6
Q

Asch’s study:

Conclusion:

A

People are influenced by group pressure even when task is easy: Asch effect
High level independence: people can resist pressure to conform

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7
Q

Social FACTORS affecting conformity

A
  • group size
  • anonymity
  • task difficulty
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8
Q

Group size:

A

More people=more pressure to conform to group opinion

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9
Q

Anonymity:

A

Group members are anonymous=less group pressure(less conformity)

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10
Q

Task difficulty:

A

As task difficulty increases=conformity increases

This is bc answer is less obvious

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11
Q

Dispositional FACTORS affecting conformity:

A
  • personality

- expertise

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12
Q

Personality:

A

Characteristic in personality affecting: LOCUS OF CONTROL

  • Internal locus of control: they in charge of what happens to them
  • External locus of control: they don’t influence what happens to them. Most likely to conform bc they are influenced by others
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13
Q

Evaluation: strength

A

There’s a big sample:

More representative of target population

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14
Q

Evaluation: weakness

A

Only men were p’s.
Men conform in a different way than women.
NOT RELIABLE

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15
Q

Evaluation:weakness

A

Artificial task.

Not every day situation as you aren’t usually with strangers

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