Conformity Flashcards

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1
Q

Conformity

A

Yielding to group pressure

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2
Q

Compliance

A

Publicly not privately going along with majority influence

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3
Q

Identification

A

Publicly and privately acceptance of majority

Usually temporary

E.g. In the army

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4
Q

Internalisation

A

Public and private acceptance

Genuinely adjusts their behaviour and opinions

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5
Q

ISI

A

Informative social influence - motivational force to look for others in order to be correct

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6
Q

NSI

A

Motivational force to be liked and accepted

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7
Q

Cognitive dissonance

A

Unpleasant feelin of anxiety created by holding two contradictory ideas

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8
Q

Confederates

A

Individuals who pretend to be participants

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9
Q

Situational variables

A

Features of an environment that affect conformity

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10
Q

Individual variables

A

Personal characteristics that affect the degree to which individuals yield to group pressures

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11
Q

Social roles

A

Parts individuals play as members of a social group

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12
Q

De individualisation

A

Where individuals have lower self awareness and a weaker sense of personal responsibility

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13
Q

Dehumanisation

A

Degrading people by lessening of human qualities

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14
Q

STUDY FOR COMFORMITY

A

ASCH 1951

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15
Q

Aim of asch

A

whether people would conform to a majority incorrect answer in an unambiguous task

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16
Q

method of asch

A

groups of 8 judged line lengths and said aloud which comparison line matched it
each group had 1 real participant and the rest confederates
real participant went last
12/18 of tasks confederates gave wrong answer
control group

17
Q

results of asch

A

control trials wrong answer 0.7%
critical trials wrong answer 37%
conformed at least once 75%

18
Q

conclusion of asch

A

they conformed due to NSI

19
Q

evaluation of asch

A

laboratory so good control of variables
lacked ecological validity
ethics as participants were decieved

20
Q

Zimbardo aim

A

mock prison to see if people would conform to assigned role

21
Q

method of zimbardo

A

male students recruited as guards or prisoners
guards wore uniforms and prisoners also
initially guards asserted authority/prisoners resisted
prisoners then became more passive and obedient
experiment abandoned early cos of stress

22
Q

conclusion of Zimbardo

A

guards n prisoners adopted roles quickly

23
Q

evaluation of Zimbardo

A

control of variables
results can’t be generalised as it was artifical
observer bias as Zimbardo himself ran the prison