Conformity Flashcards
Conformity
Yielding to group pressure
Compliance
Publicly not privately going along with majority influence
Identification
Publicly and privately acceptance of majority
Usually temporary
E.g. In the army
Internalisation
Public and private acceptance
Genuinely adjusts their behaviour and opinions
ISI
Informative social influence - motivational force to look for others in order to be correct
NSI
Motivational force to be liked and accepted
Cognitive dissonance
Unpleasant feelin of anxiety created by holding two contradictory ideas
Confederates
Individuals who pretend to be participants
Situational variables
Features of an environment that affect conformity
Individual variables
Personal characteristics that affect the degree to which individuals yield to group pressures
Social roles
Parts individuals play as members of a social group
De individualisation
Where individuals have lower self awareness and a weaker sense of personal responsibility
Dehumanisation
Degrading people by lessening of human qualities
STUDY FOR COMFORMITY
ASCH 1951
Aim of asch
whether people would conform to a majority incorrect answer in an unambiguous task