conformity

Question 1

define conformity.

Answer 1

a form of social influence that results from exposure to the majority and leads to compliance.

Question 2

define compliance.

Answer 2

a change in an individuals behaviour to conform with that of a group, only in their presence, to achieve a favourable reaction from them - internal beliefs remain unchanged.

Question 3

define internalisation.

Answer 3

a change in an individuals behaviour and internal beliefs to conform with a group - and this change remains outside of the presence of the group (permanent change)

Question 4

define identification.

Answer 4

a change in an individuals behaviour and internal beliefs to conform with that of a group, but only in the presence of that group - they want to be associated with that group.

Question 5

define normative social influence.

Answer 5

a form of influence whereby an individual conforms the expectations of the majority to gain approval - the desire to fit in.

Question 6

define informational social influence.

Answer 6

a form of influence which is the result of a desire to be right - looking to others who they believe is more likely to be right.