conformity Flashcards
Internalisation
Conforming to the group because you accept its norms, you agree, privately, as well as publicly
Compliance
superficial agreement with the group, going along with it, publicly that holding a different view privately
Identification
Conforming to the group because we value it,
Definition of conformity?
A form of social influence where people adopt the behaviour, attitudes and values of other members in a majority position
What are the two explanations for conformity?
informational social influence (isi)
normative social influence (NSI)
what is ISI?
Agreeing with the majority view/behaviour because we believe they know better or are more likely to be right
What is NSI?
Agreeing with the majority because we want to be liked, and or do you not want to be rejected