Conformity Flashcards
What are the types of conformity
Compliance
Internalisation
Identification
who argued the types of conformity
Kelman 1958
What is compliance
weak and temporary, change our behaviour but dont agree with it- superficial. “i comply”
what is identification
temporary, unlikely to last. understand but has not bought about complete change. “i identify”
what is internalisation
permanent, most significant deep rooted change. “i internalise”
what is conformity
type of social influence involving a change in belief or behaviour in order to fit with a group. this change is in response to real or imagined group pressure
what is normative social influence
where a person conforms to fit in with the group because they don’t want to be left out. associated with compliance as they will change public behaviour but not private beliefs.
what is informational social influence
where a person conforms because they have a desire to be right and look to people who they believe may have more information. associated with internalisation
Describe the Jenness (1932) experiment
glass bottle filled with 811 white beans, 101 participants estimated how many were in there. Then they were divided into groups of 3 and asked to estimate again.
results of Jenness experiment
nearly all participants changed their answer. represents power of conformity in an ambiguous situation- informational social influence
describe the sherif (1935) experiment
aimed to demonstrate that people conform to group norms when they are put in an ambiguous situation. used lab experiment. small spot of light in a dark room appears to move, but it is still. not ambiguous
results of Sherif experiment
individually, how far light moved varied a lot. then tested in groups of 3- two answers similar and 1 different. then everyone said answer out loud and ppl agreed
Aims of Asch (1951) experiment
investigate the extent to which social pressure from a majority group could affect a person to conform
describe Asch 1951 experiment
line test. lab experiment, put a naive participant with 7 confederates. confeds new answer, particip didnt, everyone said answer aloud answer was obvious. in 12 /18 trials, confeds gave wrong answer
results of Asch 1951 experiment
measured number of times each participant conformed to majority, 32% of participant in each trial conformed to wrong answer. 75% conformed on at least one of the trials. had gone along with group bc fear of being ridiculed- normative