CONDUCTING SURVEYS, OBSERVATION AND EXPERIMENTS Flashcards
Survey
measure characteristics of interest about a population using selected sample without making connections between data.
Observation
researchers determine whether an existing condition called a factor is related to a characteristic of interest.
Experiment
researchers create a condition by applying a treatment and seeing if it has any effect on characteristics of interest.
Data
information gathered from the respondents/participants
Population
a group of individuals, institutions, objects and so forth common characteristics that are the interest of a researcher
Biased Questions
the wording may lead the respondent to think a certain way
Control Group
is the group that does not get the treatment or is not given special instructions to follow
Treatment Group
is the group that gets the treatment or is given special instructions to follow.
Skewed Data
it is when a curve appears distorted in a statistical distribution
Personal Approach
A.Face-to-Face Structured Interview
B.Telephone Survey
Self-Administered Approach
A.Paper-and-Pencil Survey
B.Online Survey
C.Mail Survey
KISS
Keep it Short and Simple
Case Study Surveys
collect information from a part of a group or community, without trying to choose them for overall representation of the larger population.
Sample Surveys
the results for the sample will reflect the results you would have gotten by surveying the entire group.
Census Surveys
in which you give your survey questionnaire to every member of the population you want to learn about; is best done with smaller groups.