Concepts Of Graphic & Illustration Flashcards
What is graphic design?
Graphic design is the art of combining text and images to communicate an idea or message.
True or False: Illustration is only used in children’s books.
False
Fill in the blank: The primary purpose of graphic design is to _____ ideas visually.
communicate
What are the four basic elements of graphic design?
Line, shape, color, and texture.
Which design principle refers to the arrangement of elements in a way that creates a sense of stability?
Balance
What is the difference between raster and vector graphics?
Raster graphics are made of pixels, while vector graphics are made of paths defined by mathematical equations.
Multiple Choice: Which of the following is NOT a type of illustration? A) Digital Illustration B) Traditional Illustration C) Performance Illustration
C) Performance Illustration
What is typography?
Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing.
True or False: Color theory is important in graphic design.
True
Fill in the blank: The use of _____ can evoke emotions in graphic design.
color
What does the term ‘negative space’ refer to in graphic design?
Negative space refers to the space around and between the subjects of an image.
What is the purpose of a mood board?
A mood board is used to visually communicate the style, tone, and concept of a design project.
Multiple Choice: Which software is commonly used for vector graphic design? A) Adobe Photoshop B) Adobe Illustrator C) Adobe Premiere
B) Adobe Illustrator
What is a style guide?
A style guide is a document that outlines the visual and stylistic guidelines for a brand or project.
What role does hierarchy play in graphic design?
Hierarchy helps to organize information and guide the viewer’s eye to the most important elements.
True or False: Illustrations can only be created by hand.
False
Fill in the blank: _____ is the process of creating visual representations of concepts or ideas.
Illustration
What are the common file formats for raster images?
JPEG, PNG, GIF, and BMP.
What does ‘CMYK’ stand for in printing?
Cyan, Magenta, Yellow, and Key (Black).
Multiple Choice: Which principle of design involves the repetition of elements to create unity? A) Contrast B) Repetition C) Alignment
B) Repetition
What is the significance of white space in design?
White space helps to reduce clutter and improve readability.
What is a vector graphic?
A vector graphic is an image created using paths defined by mathematical equations, allowing for scalability without loss of quality.
True or False: The color wheel is a tool used in color theory.
True
Fill in the blank: _____ refers to the visual weight of elements in design.
Balance
What is the purpose of a wireframe in graphic design?
A wireframe is a blueprint for a website or application, outlining the structure and layout before visual design.
What is the primary function of an infographic?
To present complex information in a visually engaging and easily understandable format.
Multiple Choice: Which one is a common use of illustrations? A) Data Analysis B) Branding C) Coding
B) Branding
What does ‘contrast’ mean in design?
Contrast refers to the difference in visual properties that makes an object distinguishable from others.
True or False: Graphic design and illustration are the same.
False
Fill in the blank: The _____ is an essential tool for designers to develop color schemes.
color wheel
What is the role of a graphic designer?
A graphic designer creates visual content to communicate messages, ideas, and concepts.
What is the difference between commercial and editorial illustration?
Commercial illustration is created for advertising and marketing purposes, while editorial illustration accompanies articles and publications.
Multiple Choice: What is a common technique used in digital illustration? A) Watercolor B) Digital Painting C) Oil Painting
B) Digital Painting
What is ‘branding’ in graphic design?
Branding is the process of creating a unique image and identity for a company or product.
True or False: A logo is part of a brand’s visual identity.
True
Fill in the blank: The _____ is the first step in the design process.
research
What is a color palette?
A color palette is a selection of colors used in a design project to create a cohesive look.
What does ‘alignment’ refer to in design?
Alignment refers to the placement of elements in relation to each other and the overall layout.
Multiple Choice: Which principle of design emphasizes the importance of creating a focal point? A) Repetition B) Emphasis C) Balance
B) Emphasis
What is the primary purpose of a poster?
To convey information or promote an event in a visually striking manner.
True or False: Graphic design is only about aesthetics.
False
Fill in the blank: _____ is a visual representation of data or information.
Chart
What is the importance of feedback in the design process?
Feedback helps to refine designs and ensure they meet the needs of the target audience.
What is a mockup?
A mockup is a realistic representation of a product or design used for presentation and evaluation.
Multiple Choice: Which software is primarily used for photo editing? A) Adobe Illustrator B) Adobe InDesign C) Adobe Photoshop
C) Adobe Photoshop
What does ‘user interface design’ focus on?
User interface design focuses on creating interfaces that are easy and efficient for users to interact with.
True or False: The principles of design are universal and apply across all mediums.
True
Fill in the blank: _____ refers to the process of selecting and arranging type in design.
Typography
What is the significance of a design brief?
A design brief outlines the objectives, target audience, and requirements for a design project.
What is the role of color in branding?
Color plays a crucial role in evoking emotions and creating associations with a brand.
Multiple Choice: Which design element is often used to create movement in a composition? A) Lines B) Shapes C) Textures
A) Lines
What is the definition of visual hierarchy?
Visual hierarchy is the arrangement of elements in a way that signifies their importance.
True or False: A brand’s visual identity includes only its logo.
False
Fill in the blank: _____ is a simplified representation of an object or concept.
Icon
What is the purpose of a grid system in design?
A grid system helps to organize content and create a consistent layout.
What is the importance of scalability in graphic design?
Scalability ensures that designs maintain quality and clarity at different sizes.
Multiple Choice: Which of the following is a characteristic of good design? A) Cluttered B) Consistent C) Distracting
B) Consistent
What is the role of a creative brief?
A creative brief outlines the goals, target audience, and message for a design project.
True or False: Graphic design is only relevant in advertising.
False
Fill in the blank: _____ are used to convey messages visually in design.
Images
What is the significance of storytelling in design?
Storytelling helps to engage viewers and make designs more relatable.
What does ‘visual communication’ mean?
Visual communication refers to conveying ideas and information through visual elements.
Multiple Choice: What is the purpose of a logo? A) To confuse B) To identify a brand C) To distract
B) To identify a brand
What is the importance of audience analysis in design?
Audience analysis helps designers create relevant and effective designs that resonate with the target audience.
True or False: All design projects require a design team.
False
Fill in the blank: _____ is the process of combining visual elements to create a cohesive design.
Composition
What is an artboard in graphic design software?
An artboard is a defined space where designers create and arrange their designs.
What does ‘responsive design’ refer to?
Responsive design refers to creating designs that adapt to different screen sizes and devices.
Multiple Choice: Which element is essential for creating a successful advertisement? A) Clarity B) Ambiguity C) Confusion
A) Clarity
What is a design trend?
A design trend is a popular style or approach in design that reflects current cultural or technological influences.
True or False: All illustrations must be colorful.
False
Fill in the blank: _____ is a visual representation of a concept or idea.
Illustration
What is the role of texture in graphic design?
Texture adds depth and interest to designs, enhancing the overall visual experience.
What is the purpose of a color scheme?
A color scheme is used to create harmony and consistency in a design by selecting a specific set of colors.
Multiple Choice: Which design element can create a sense of depth? A) Color B) Shape C) All of the above
C) All of the above
What is a design portfolio?
A design portfolio is a collection of a designer’s work that showcases their skills and style.
True or False: Graphic design is only about creating visuals.
False
