Concepts in Communication Exam 3 Flashcards

1
Q

Trait of Receivers of mass media information

A

Anonymous to one another, can be trolls on the internet, sometimes known through profile username or picture

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2
Q

Issues of mass media

A

indirect, limits feedback, requires technology

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3
Q

Cultural studies research

A

investigates relationship between media and society

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4
Q

Concepts of cultural studies

A

power (how it affects others), ideology, dominant ideology, hegemony

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5
Q

Media research

A

investigates the effect of media on people

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6
Q

Example of media research

A

effect of violence in media on younger kids

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7
Q

Uses and gratifications research

A

Explores connection between choice of media and gratifications for the individual

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8
Q

Gratifications derived from media

A

Social utility, withdrawal, cognition, and diversion/escape

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9
Q

Social utility gratification

A

Enables connection between others

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10
Q

Withdrawal gratification

A

creates barriers between oneself and others

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11
Q

Cognition gratification

A

Encourages thinking

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12
Q

Diversion/escape gratification

A

Provides emotional release

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