Concepts in Communication Exam 3 Flashcards
Trait of Receivers of mass media information
Anonymous to one another, can be trolls on the internet, sometimes known through profile username or picture
Issues of mass media
indirect, limits feedback, requires technology
Cultural studies research
investigates relationship between media and society
Concepts of cultural studies
power (how it affects others), ideology, dominant ideology, hegemony
Media research
investigates the effect of media on people
Example of media research
effect of violence in media on younger kids
Uses and gratifications research
Explores connection between choice of media and gratifications for the individual
Gratifications derived from media
Social utility, withdrawal, cognition, and diversion/escape
Social utility gratification
Enables connection between others
Withdrawal gratification
creates barriers between oneself and others
Cognition gratification
Encourages thinking
Diversion/escape gratification
Provides emotional release