concepts and theories 1 Flashcards
1
Q
poem for insider and outsider perspective:
A
California Hills
2
Q
quote from an inside (CH)
A
“how gentle it seems to someone raised in landscape short of rain”
3
Q
quote from outside (CH)
A
“Climbed the hillside in the heat, cursing the dust”
4
Q
where is an example of continuity and how ?
A
- bournville
- retains positive ethos and values of the cadbury family
5
Q
what changed in devonport ?
A
- new flats built after WW2
- naval jobs declined
- social and economic problems in 1980s - 90s
6
Q
how effective have changed been in Medellin ?
A
- intergrated social classes through gondolas
- connect shanty town to city
- still high crime and drug rates
7
Q
reimagining/ rebranding example
A
Amsterdam
8
Q
why did amsterdam need rebranding ?
A
- poor reputation
- soft drugs/ prostitution
- failed olympic bid
9
Q
what did they do to rebrand amsterdam ?
A
IAmsterdam slogan, 8000 pictures per day taken with it
