Concepts and nature of communication Flashcards
What is communication?
“Communication is the transfer of information from a
sender to a receiver, with the information being
understood by the receiver”.
The communication activity of an organization fall into three broad categories:
- Organizational Communication
- Interorganizational Communication
- Personal Communication
This takes place within an organization. It takes place in the form of orders, circulars, notices, emails, etc.
Organizational Communication
This takes place between a business organization
and people outside the organization. It can take
place in the form of company presentations,
advertisements, displays, project reports, etc.
Interorganizational Communication:
This communication is undertaken without a
specific objective. Personal conversations, gossip, grapevine communication are examples of personal communication.
Personal Communication: