component 2 theories

Question 1

fairclough

Answer 1

synthetic personalisation - appealing to an audience (pronouns)
influential power - influencing people to think something or behave in a certain way

Question 2

goffman/lakoff

Answer 2

framing - presenting someone/something in a specific way

Question 3

joos

Answer 3

register/levels of formality - the way you address an audience
frozen - set phrases in certain professions or situations
formal - speaking to an unknown audience e.g interviews
consultative - polite speech used when speaking with someone who are not family/friends/acquaintances
casual - used between people who know each other reasonably well
intimate - private communication such as between family members (code names could be used)

Question 4

spender

Answer 4

gender dominance - men traditionally have more power that women
men tend to speak in non-standard forms with covert prestige as a means of social bonding (carries on from trudgill’s research)