Component 1: Section B (Straight Outta Compton) Flashcards

1
Q

What is horizontal integration?

A

Where companies work together

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2
Q

What is the Black Lives Matter campaign?

A

An international activist movement, originating in the African-American community, that campaigns against violence and systemic racism towards black people

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3
Q

How was viral marketing used?

A
  • Made use of digital marketing opportunities
  • In 2015 Beats by Dre launches a campaign to promote film > people encouraged to promote their own town by creating custom memes (#straightouttacompton campaign was biggest social media campaign of 2015 with 11 million web visits)
  • A special edition of the headphones were cremated too
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4
Q

Why is the trailer a significant part of marketing the film?

A
  • A traditional global and national marketing form
  • Different trailers produced to target different audiences
  • They established the main characters & the bands of the stars themselves are named rather than actors> appeal to older fans of NWA > younger fans would be appealed to by cultural significance of Ice cube and Dr Dre (DIVERSE AUDIENCE PROFILING/CATEGORIZATION)
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5
Q

Who is the potential audience targeted by this film?

A
  • fans of gangster/rap genre > including American and global audience > has well established fan base it maintains
  • Fans of NWA > older audience who relate to period of time band were at their height
  • Audience who view through curiosity at hype surrounding film
  • Fans of the star appeal of Ice Cube and Dr Dre
  • Young people who relate to the ‘real characters’
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