Component 1: Section B (Straight Outta Compton) Flashcards
1
Q
What is horizontal integration?
A
Where companies work together
2
Q
What is the Black Lives Matter campaign?
A
An international activist movement, originating in the African-American community, that campaigns against violence and systemic racism towards black people
3
Q
How was viral marketing used?
A
- Made use of digital marketing opportunities
- In 2015 Beats by Dre launches a campaign to promote film > people encouraged to promote their own town by creating custom memes (#straightouttacompton campaign was biggest social media campaign of 2015 with 11 million web visits)
- A special edition of the headphones were cremated too
4
Q
Why is the trailer a significant part of marketing the film?
A
- A traditional global and national marketing form
- Different trailers produced to target different audiences
- They established the main characters & the bands of the stars themselves are named rather than actors> appeal to older fans of NWA > younger fans would be appealed to by cultural significance of Ice cube and Dr Dre (DIVERSE AUDIENCE PROFILING/CATEGORIZATION)
5
Q
Who is the potential audience targeted by this film?
A
- fans of gangster/rap genre > including American and global audience > has well established fan base it maintains
- Fans of NWA > older audience who relate to period of time band were at their height
- Audience who view through curiosity at hype surrounding film
- Fans of the star appeal of Ice Cube and Dr Dre
- Young people who relate to the ‘real characters’