Component 1 Business Opportunities Key Terms Flashcards
101 Enterprise
Enterprise
Another name for a business.
Having the skill and taking the initiative and the risk to make a business happen.
101 Enterprise
SME
A small to medium sized business that usually has fewer than 50 employees but no more than 250.
101 Enterprise
Needs
People have a limited number of needs that must be satisfied if they are to survive.
These would include physical needs such as a minimum amount of food, water, shelter and clothing.
101 Enterprise
Wants
Wants are unlimited (infinite) people constantly aim for a better quality of life.
For example, better/more food, better housing, longer holidays, better education, entertainment – in effect any example that is not a basic need.
101 Enterprise
Entrepreneur
An entrepreneur is someone who starts and runs a business.
Perhaps he or she makes a product and then sells that product, or perhaps they provide a service.
They quite possibly employ people and, of course, try to make a profit.
101 Enterprise
Primary Sector
Produces raw materials, e.g. iron ore (that goes into making steel) and oil (that makes petrol, plastics, etc.), as well as producing final products like fish and oranges.
101 Enterprise
Secondary Sector
Manufacturing and construction industries make, build and assemble products.
101 Enterprise
Tertiary Sector
Services give value to people but are not physical goods. Services are sometimes classified as direct services (to people), e.g. the police, hairdressing, etc. and commercial services (to business), e.g. business insurance, financial services, etc.
102 Business Plans
Business Plan
A statement that outlines the way in which a business will attempt to achieve its objectives - giving a clear idea of its operation and direction.
102 Business Plans
Executive Summary
This provides an overview of the business’s aims, objectives and strategy, and is evidence that the proposal is viable.
It sets out how the business is going to be run.
102 Business Plans
The Marketing Plan
Important part of any business plan based on both field and desk research. Market research carried out needs, if possible, to establish the size of the market, the needs of the customers
and the level of competition.
When market research findings have been examined then the marketing plan can be prepared.
102 Business Plans
The Operations Plan
Include details of where the business will
be located, production methods and any
equipment needed. Plus, information on the
costs of production and where the business will
buy supplies may be included.
102 Business Plans
The Human Resources Plan
The number of employees and the skills, experience and qualifications they require will be outlined.
Any management team will also be
identified.
102 Business Plans
The Financial Plan
A variety of forecasting will be necessary:
* a sales forecast indicating potential revenues * a cash flow forecast for the first 12 months
* a profit and loss and balance forecast for the end of the first year
* a break-even analysis.
In addition, information on where the finance for starting and running the business will come from, indicating the available start-up capital as well as any potential borrowing.
103 Markets
Market
A meeting place between buyers and sellers where goods and services are exchanged, usually for money.
Competition
Competition refers to the number of businesses in a market
103 Markets
Mass Market
Mass marketing involves a business aiming products at a whole market, rather than particular parts of them, for example, tomato ketchup, tea bags, ITV, Vauxhall Astra, washing powder
103 Markets
Niche Market
A niche market is a specialized market segment where you cater for the demand for products/services that are not currently being supplied by the main suppliers.
103 Markets
Market Size
The total number of sales, by value or volume, in a market as a whole.
103 Markets
Market Share + Formula
This measures the sales of a firm
relative to the market size.
It is calculated by:
Sales of a business
Total Sales in a Market x 100
103 Markets
Market Segmentation
Market segmentation is breaking down a market into sub-groups that share similar characteristics.
Identifying and targeting of groups of people with similar needs and developing products or services for each of them.
103 Markets
Monopoly
A single producer within a market – one business has 100% of the marketplace. This is known as a pure monopoly.
103 Markets
Oligopoly
There are many businesses but only a few dominate the market.
103 Markets
Monopolistic Competition
The situation in a market in which elements of monopoly allow individual producers or consumers to exercise some control over market prices.
103 Markets
Perfect Competition
A market in which many small firms produce virtually identical products at similar prices. With the ability to enter and leave the market freely. They don’t earn excessive profits.
103 Markets
Consumer Protection
The relationship between consumers and producers is not a relationship that is based on a level playing field. The advantage in almost all purchasing and consumption situations lies with big business.
Consumers are protected by:
Sale and Supply of Goods Act 1994 -
Consumer Credit Act 1974
Trade Descriptions Act 1968 and 1972
Distance Selling Regulations
^ You do not need to know all definitions of each of these laws
103 Markets
Supply
The amount of a product that suppliers will offer to the market at a given price.
103 Markets
Demand
The amount of a product that consumers are willing and able to purchase at any given price.
103 Markets
Market Equilibrium
In a free market, demand and supply equal the equilibrium price. This is the price where quantity demanded is equal to quantity supplied.
103 Markets
Price Elasticity of Demand + Formula
Measures the sensitivity of demand to a change in price.
Percentage change in quantity demanded/Percentage change in price
103 Markets
Price Elastic
A product where a proportionate
increase or decrease in price leads to a
proportionately greater increase or decrease in the quantity sold, i.e. its elasticity is greater than one.