Competitors And Type Of Market Flashcards

1
Q

Define competition

A

Rivalry amongst sellers

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2
Q

Define a market

A

A situation where buyers and sellers are in contact

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3
Q

What is a non physical market?

A

A market in which buyers purchase items over the internet, otherwise known as a virtual market.

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4
Q

What is a physical market?

A

A physical market is a brick and mortar store where buyers and sellers meet.

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5
Q

Define market price

A

A range in which consumers are willing to buy a product within

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6
Q

Define markup

A

Difference between cost of producing product and price at which it is sold

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7
Q

How do you work out markup?

A

Price it is sold at - cost of producing product

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8
Q

Define a competitive market

A

A market with a large amount of sellers

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9
Q

Define a monopoly market

A

A market dominated by one seller or a market containing a seller with a market share of 25% or more

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10
Q

Name two characteristics of a competitive market

A

Large amount of firms

Low prices

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11
Q

Name two characteristics of a monopoly market

A

Low amount of firms

High prices

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12
Q

Name an example of a competitive market

A

Travelex

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13
Q

Name an example of a monopoly market

A

Tesco

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14
Q

Define monopolistic competition

A

A market structure with many competing firms each of whom supplies a slightly differentiated product

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15
Q

Define an oligopoly

A

An oligopoly exists when a market is dominated by a thew firms

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16
Q

Name two characteristics of monopolistic competition

A

Lots of firms

Fair prices

17
Q

How do businesses in monopolistic competition usually compete?

A

Non price differences

18
Q

Name two characteristics of an oligopoly

A

Few firms

Similar but high prices

19
Q

Name an example of monopolistic competition

A

Taxi services

20
Q

Name an example of an oligopoly

A

Mobile phone services

21
Q

What is collusion?

A

Rival companies co-operate for their mutual benefit, often price levels

22
Q

How do you define market size?

A

A collective value of goods / services that customers purchase with in a market.

23
Q

Define market growth

A

The percentage growth in market size measured over a specific period

24
Q

Define market share

A

The percentage of total sales (by value) that a business has in a specific market

25
Q

How do you increase market share?

A
Be aware of customer needs and meet them
Sell more to existing customers
Find out why previous customers no longer use your product
Have a clear marketing plan
Use a variety of marketing techniques
Merge