Competitive environment Flashcards
1
Q
Competitive environment -
A
-where a business operates in a market where there are other businesses producing the same or similar goods and services
2
Q
Types of competitive environment (3)
A
Monopoly
Oligopoly
Competitive markets
3
Q
Little to no competition (4)
A
- Only seller of a particular good or service
- Unique, innovative product
- One of a few large businesses which sells a particular good or service
- Much better value for money than competitors
4
Q
Effects of weak competition (5)
A
- Very profitable
- No alternatives for customers
- Can charge high prices
- Profits might be invested into the business to make it more efficient
- Quality, however, may suffer as they have no motivation to be better
5
Q
Benefits of competition (5)
A
- Encourage firms to make their product better
- Firms will focus of one area of market/strength
- Research to improve the product and reduce cost
- Improved customer service
- Look at competitors to improve own product
6
Q
Types of competition (in which way producers can compete) (5)
A
Price
Quality
Location
Product range
Customer service
7
Q
How to add value? (5)
A
- Quality
- Design
- USP
- Convenience
- Marketing