Competitive Analysis Video Flashcards
1
Q
How to Categorize competitiors
A
Sort them into direct and indirect competitiors
2
Q
what are the 4 factors to focus on
A
- company key char./highlights
- market info
- product info
- SWOT info
3
Q
Company highlights:
A
Research key facts about company and what makes them different from other companies who sell the same product
4
Q
Market info
A
Research companies market strageties, what percentage of the market they make up and who their customers are
5
Q
Product info
A
Research the price of products, which platform they are sold through and type of products they are (ex: beverage food item etc.)
