Competitive analysis 9 things you should do

Question 1

Determine who you competitiors are

Answer 1

Differentiate between direct and indirect competitors and sort them

Question 2

Determine what products your competitors offer

Answer 2

what are their features:

• How are they different from everybody else
• High cost or low cost
• Market share

Question 3

Research Competitiors Sales tactics

Answer 3

-total revenue generated?
-Number of products sold in a year?
-Sales process?
-Which platforms do they sell from–Distribution channels
Try to find why or why not customers prefer a certain competitors product over yours

Question 4

How do your competitors market their products?

Answer 4

• social media
• press releases
• articles
• Endorsement by celebrities
• website page etc.

Question 5

Take note of competitors content stragety?

Answer 5

How frequently do they publish their content

what is the quality of their content

Question 6

How much focus do consumers give to social media and webpages, and content in general

Answer 6

• how many followers
• comments to posts
• number of likes to posts
• topics of posts that get the most attention

Question 7

How is their content being promoted

Answer 7

what brings viewers to their social media platforms and webpages?

Question 8

What is their most popular social media platform?

Answer 8

Youtube
Facebook
Twitter
or something else