Competitive advantage Flashcards
1
Q
Sources of competitive advantage
A
Reputation: structure and quality of relationships
- externally with suppliers and users
- internally between individuals and divisions
Assets that others can’t steal
- IP and physical property
- First mover advantage (position)
- Human assets
Innovation
2
Q
competitive advantage
A
The only real competitive advantage is that which cannot be copied and cannot be bought.
3
Q
VRIS
A
valuable
rare
difficult to imitate
difficult to substitute
