Analytics and risk

Question 1

cohort analysis

Answer 1

cohort analysis allows you to see the behaviour of groups of customers over a period of time.

as the startup is changing and adding features, you can track the effect and the experience they have.

Question 2

leading metrics

Answer 2

predictive understanding of the future

e.g. number of prospects in your sales funnel

Question 3

lagging metrics

Answer 3

explain the past

e.g. churn

Question 4

what are the biggest sources of risk?

Answer 4

Problem/Solution fit - have i found a problem worth solving?

Product/Market fit - have i built something people want?

Scale - how do I accelerate growth?

1. identify risks
2. group by stage
3. which are biggest risks
4. which carry greatest uncertainty?

customer discovery looks at customer and product related risk.