Competition Analysis Flashcards

1
Q

What effect a firms best strategic moves?

A

The Current strategies of competitors and the future actions of competitors

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2
Q

How do you profile key rivals?

A

Gathering competitive intelligence
e.g:
- Current Strategies
- Most recent actions and public announcements
- Resources strengths and weaknesses(SWOT them)
- efforts being made to improve their situation
- Thinking and leadership styles of top executives

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3
Q

Think of which questions are associated with Competitive analysis Pt 1

A
  • Who are our competitors?
  • In which markets?
  • What share of the defined market does each have? How is it changing and at what rate?
  • Which rivals are good candidates to be acquired?
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4
Q

Think of which questions are associated with Competitive analysis Pt 2

A
  • Who’s poised to gain market share?
  • Who is the market leader?
  • Who is the most profitable competitor?
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5
Q

Think of which questions are associated with Competitive analysis Pt 3

A
  • What are their strengths/weaknesses?
  • Which rival has the best strategy?
  • Who’s likely to rank among industry leaders five years from now?
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6
Q

Think of which questions are associated with Competitive analysis Pt 4

A
  • Which competitor is most like us?
  • Who is the fastest growing competitor?
  • Who do outside sources consider our competitors to be?
  • Who’s likely to expand their arenas (geographically, product categories)?
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