Competition Analysis

Question 1

What effect a firms best strategic moves?

Answer 1

The Current strategies of competitors and the future actions of competitors

Question 2

How do you profile key rivals?

Answer 2

Gathering competitive intelligence
e.g:
- Current Strategies
- Most recent actions and public announcements
- Resources strengths and weaknesses(SWOT them)
- efforts being made to improve their situation
- Thinking and leadership styles of top executives

Question 3

Think of which questions are associated with Competitive analysis Pt 1

Answer 3

• Who are our competitors?
• In which markets?
• What share of the defined market does each have? How is it changing and at what rate?
• Which rivals are good candidates to be acquired?

Question 4

Think of which questions are associated with Competitive analysis Pt 2

Answer 4

• Who’s poised to gain market share?
• Who is the market leader?
• Who is the most profitable competitor?

Question 5

Think of which questions are associated with Competitive analysis Pt 3

Answer 5

• What are their strengths/weaknesses?
• Which rival has the best strategy?
• Who’s likely to rank among industry leaders five years from now?

Question 6

Think of which questions are associated with Competitive analysis Pt 4

Answer 6

• Which competitor is most like us?
• Who is the fastest growing competitor?
• Who do outside sources consider our competitors to be?
• Who’s likely to expand their arenas (geographically, product categories)?