Competition Analysis Flashcards
1
Q
What effect a firms best strategic moves?
A
The Current strategies of competitors and the future actions of competitors
2
Q
How do you profile key rivals?
A
Gathering competitive intelligence
e.g:
- Current Strategies
- Most recent actions and public announcements
- Resources strengths and weaknesses(SWOT them)
- efforts being made to improve their situation
- Thinking and leadership styles of top executives
3
Q
Think of which questions are associated with Competitive analysis Pt 1
A
- Who are our competitors?
- In which markets?
- What share of the defined market does each have? How is it changing and at what rate?
- Which rivals are good candidates to be acquired?
4
Q
Think of which questions are associated with Competitive analysis Pt 2
A
- Who’s poised to gain market share?
- Who is the market leader?
- Who is the most profitable competitor?
5
Q
Think of which questions are associated with Competitive analysis Pt 3
A
- What are their strengths/weaknesses?
- Which rival has the best strategy?
- Who’s likely to rank among industry leaders five years from now?
6
Q
Think of which questions are associated with Competitive analysis Pt 4
A
- Which competitor is most like us?
- Who is the fastest growing competitor?
- Who do outside sources consider our competitors to be?
- Who’s likely to expand their arenas (geographically, product categories)?