Competition Flashcards
What is a monopoly?
A market with one dominant seller (more than 25% of market)
What are 3 features of a monopoly?
- High barriers to entry
- Unique product
- ‘Price Makers’ - control over price
- Economies of Scale
What are barriers to entry?
Obstacles that can stop new competitors entering a market
Name 5 barriers to entry?
- Cost barriers
- Legal barriers
- Economies of scale
- Marketing barriers
- Predatory pricing
What is a cost barrier?
A large amount of investment would be required by a new competitor to start up
What is a legal barrier?
Competition can be excluded by patents (licence that prevents firms copying the product)
What is economies of scale (barrier to entry)?
Established firms benefit from economies of scale (lower average costs) due to their size
What is a marketing barrier?
Big brand names (e.g. Nike) are hard to compete with
What is predatory pricing?
Big firms may lower prices to make it hard for new firms to compete
What are 4 advantages of a monopoly?
- More Research & Development
- Natural Monopolies
- Internationally Competitive
- Lower Costs
What are 4 disadvantages of monopolies?
- Less Innovation
- Higher Prices
- Inefficiency
- Less Choice
What is a natural monopoly?
Only one firm that serves the entire market at a low cost, regulated by the government
What is an oligopoly?
A market dominated by a few large firms
What are 4 features of a oligopoly?
- Economies of scale
- Barriers to entry
- Interdependence
- Non-price competition
- Collusion
- Price rigidity
What is non-price competition?
To avoid price wars, firms compete by investing in advertising and promotion
What is a price war?
When one competitor lowers prices to gain market share, so all competitors follow so they don’t lose sales
What is collusion?
Informal agreement between firms to restrict competition
What is a cartel?
Group of firms join together formally to fix prices or output in market
What is price fixing?
Where all firms agree to charge a certain (higher) price
How can we measure the size of a firm (name 4 and define each)?
Turnover - Amount of money a business makes
Number of Employees - Amount people who work for a business
Capital Employed - How much money is invested into the business
Size of Market Share - Percentage/amount of customers a
business sells their products to
How many people are employed in a small firm?
0-49
How many people are employed in a medium-sized firm?
50-249
How many people are employed in a large firm?
250+
Name and explain 3 advantages of a small firm
Better customer service - More face to face interaction with
customers and employees
Lower labour costs - Most workers are not apart of trade unions
Flexibility - Adapt more easily to change
More innovate - Lack of resources/finance means they have to be innovate
Better communication - Fewer employees, decisions can be made quicker
More motivated staff - More interaction between
employer and employee
Name and explain 3 disadvantages of a small firm
No economies of scale - higher costs
High risk (vulnerability) - More difficult to survive, compete against larger firms
Lack of finance - Struggle to raise finance because lenders consider small firms too risky
Recruitment Problems - Lack resources, cannot afford wages or training that high-quality employees require/attracted to
Name and explain 3 disadvantages of a large firm
Too bureaucratic - Are overwhelmed by their administration system (e.g. decision-making slow because many different people have to be consulted before a decision can be made)
Difficult to co-ordination and control - Running a firm around the world can be demanding (e.g. many employees = more supervision, raising the costs)
Poor motivation - Too large firm that effort made by single employee seems insignificant & personal contact may be lacking
Name and explain 3 advantages of a large firm
Economies of scale - Their average costs will be lower as their output is huge (e.g. can get cheaper supplies of materials as they buy in bulk)
Market domination - Have higher profile in the public eye (e.g. can charge high prices = higher profits)
Large scale contracts - Can be won by large firms because small firms do not have the resources to carry out the work
Why do firms want to grow? Name 3 reasons
Economies of scale Increase profits To survive Reduce risk Increase share market
What are the two methods of growth?
Organic growth
External growth
What is organic growth?
- Growing internally
- Business increases its output and sells more (may open more stores)
- Slow method of growth
What is external growth?
- Joining with another company to grow
- Faster way of achieving growth
- E.g. Merger, takeover, acquisition
What is the definition and example of a merger?
It is where two firms agree to join together as one e.g. Disney and Pixar
What is the definition and example of a takeover (acquisition)?
It is when one company buys the control of another firm e.g. Facebook took over Whatsapp