Comparing Means: Analysis of Variance Flashcards
It compares more than two populations’ means by analyzing the sample variance.
ANOVA / Analysis of Variance
Where can ANOVA be applied?
Psychological Research
Consumer Behavior
Marketing Management
What are we considering in ANOVA as it relates to one or more categorical independent variables?
Quantitative Dependent Variable
Example of ANOVA being used in practical problems
A marketing manger want to know which kind of promotional campaign leads to the greatest income (Independent: Kinds of promotional campaign; Dependent: Income)
These are independent variables that can assume a limited number of possible values.
Factors
Factors are also known as what?
Factor Levels
It is the generalization of the t-test for independent samples to situations with more than two groups.
One-way ANOVA
One-way ANOVA is also known as what?
- Single classification ANOVA
- One-factor ANOVA
It is used to test the difference in a single dependent variable among two or more groups form by a single independent variable.
One-way ANOVA
What are the hypotheses that are tested to determine if different levels of the factors affect measured observations differently.
H0 : There is no significant difference among means.
HA : At least one of the population means is different from the others.
What are the assumptions that must be satisfied when applying one-way ANOVA?
- Observations are obtained independently and randomly from the populations defined by the factor levels.
- Dependent variable should be normally distributed for each category of the independent variable.
- These should be a homogeneity of variance.
SCCMC
Hypothesis Testing Using One-way ANOVA
- State the null and alternative hypothesis, then set the alpha level.
- Calculate the degrees of freedom and the F-critical value.
- Calculate the F-value.
- Make a statistical decision.
- Conclude.
It is the ratio of the mean square between samples to the mean square within samples.
F-Value or F-statistic
Decision rule using the F-critical value.
F-value ≤ F-critical value : Fail to reject the null hypothesis
F-value > F-critical value : Reject the null hypothesis
Decision rule using the p-value.
p-value ≤ significance level : reject null hypothesis
p-value > significance level : fail to reject null hypothesis