Community π¨βπ©βπ§βπ¦ Flashcards
Rational to study communication
- in healthcare settings, communication takes place between HCWs with their clients and colleagues as: It is the key element in maximizing access to quality of healthcare and it must be achieved by medical students before graduation.
Definition of communication
it is a dynamic process with a double way flow in which feelings, ideas and information are expressed as messages sent, received and comprehended.
ID NTPP KAP
Aims of communication
βΆ To give information.
β· Diagnostic accuracy.
βΈ To solve problem.
βΉ To satisfy needs.
βΊ To build trust.
β» To reassure patient.
βΌ To change knowledge, attitude and practice (KAP).
Elements of communication
- Sender
- Message
- Methods and forms
- receiver
- Feedback
what is a Sender?
is the person who sending the message.
who could act as a sender?
- Every person in the community could act as a sender through his job as: PHC team, medical students, school personnel and community leaders (especially in rural areas).
what is a Message?
Message (Message = Health Information) is the content of the communication act (topic of health talk).
what are methods of communication?
βΆ Direct: Face to face (Personal approach).
β· Indirect: Mass media approach.
OR could be:
βΆ auditory
β· visual
βΈ audiovisual methods & role play (education by doing)
what are forms of communication?
verbal: All what is Saying or writing
Non-verbal: Movements & signs
Examples of verbal communications
βΆ Language
β· Paralanguage (vocalics):
- Quality of voice.
- Vocal interferences:
- Interruption, hesitation, silence.
- Emotional tone of voice.
- Loudness, rate, pitch of voice.
- Accent.
Examples of non-verbal communications
Body language:
- Eye contact
- Body movement
Object language:
- Dress.
- Equipment.
Space language:
- Distance.
- Forbidden zone.
Non-verbal communication (NVC) has different interpretations according to culture of the community
give examples:
βΆ Setting behind a desk can reinforce barrier between health workers and community.
β· Looking at watch or looking away may be taken as showing boredom.
who are the receivers?
Are the audiences or the target population; they should participate in the communication process and this depends on their:
- Age
- Gender
- educational level
- interest and attitude
- socio-cultural background.
what is Feedback?
It is the final stage of communication that lets the educator knows if audience understood his message
give examples of feedbacks
- Head nodding
- asking questions by the receiver
- requesting or giving information related to the message.
what is Effect?
Effect of communication is the end result of communication process which may be
give examples of effect
βΆ emotional (Attitude)
β· cognitive (Knowledge)
βΈ physical (Practice).
Criteria for effective communication (The sender)
Barriers in communication (The sender)
Criteria for effective communication (The reciever)