Communication Media (Methods) Flashcards
What is oral communication?
Oral Communication Oral communication is sharing information verbally, including face-to-face talks, interviews, speeches, and meetings.
List 5 merits of Oral communication
Immediate Feedback: Responses like questions or decisions can be given right away.
Ease of Interaction: It allows for a natural flow of conversation.
Nonverbal Cues: Gestures and tone of voice add meaning.
Emotion: It helps show feelings behind the words.
Persuasion: It’s effective for convincing others.
List 5 demerits of Oral communication
Limited to Presence: Only those present can participate.
No Permanent Record: Unless recorded, there’s no lasting proof.
Loss of Control: Questions or interruptions can disrupt the message.
No Editing: Words can’t be revised once spoken.
Sensitive Topics: Not ideal for delicate or controversial subjects.
What is written communication?
This is the transfer of information from the sender to the receiver using written words. Written
words take many forms from letters to magazines.
What are some types of written communication ( describe)
Memos: Used for routine communication within an organization (emails are common for this now).
Letters: Sent to people outside the organization, they also help build positive relationships.
Reports: Can be shared both within and outside the organization, depending on the topic.
List 8 merits of written communication
Control Over Message: You can carefully plan what to say.
Permanent Record: Written communication is saved and verifiable.
Wide Reach: Can be sent to people far away.
Less Distortion: The message is less likely to be misinterpreted.
Useful for Sensitive Topics: Avoids immediate reactions.
Confirms Verbal Communication: Can serve as a backup.
Flexible Delivery: Can be copied and shared widely.
List 7 demerits Of written communication
No Immediate Feedback: Responses take time.
No Nonverbal Cues: No body language or tone of voice.
Time and Resources: Takes longer and costs more to produce.
Special Skills Needed: Complex documents may need experts and can be costly.
Hard to Change: Once sent, it’s difficult to update.
Risk of Loss: Documents can be lost or damaged (e.g., fire, in transit).
What is electronic communication?
This is communication by the use of electronic equipment. Electronic media span a diverse and
expanding range of technology from Email and IM to Blogs
List 4 merits of electronic communication
Fast Delivery: Messages are sent quickly.
Wider Reach: Can connect with people in different locations.
Multimedia Power: Can use images, videos, and sounds for a persuasive message.
Better Accessibility: Improves openness within an organization.
List 5 demerits of electronic communication
Risk of Conflict: People might say things online that they wouldn’t in person (e.g., blogs).
Information Overload: Easy to overuse, leading to too much information.
Security Risks: Vulnerable to data theft, viruses, and other cyber threats.
Lack of Privacy: Emails, IMs, and voicemails may reach unintended people, and employers can monitor these.
Productivity Issues: Constant notifications can distract employees.
Examples: Fax, radio, computers, TV, DVDs, and more.
Describe visual communication
Visual communication is achieved by the use of sight i.e. seeing with ones eyes.
Visual communication uses images, symbols, maps, posters, and charts to share information. Graphic communication, a subset of visual communication, specifically uses charts, tables, diagrams, and graphs.
List 4 merits of visual communication
Improves Understanding: Makes numbers and data easier to understand.
Supports Oral Communication: Strengthens spoken messages.
Attention-Grabbing: Visuals help the audience remember and stay focused on your message.
Efficient: Some messages are clearer with visuals than with words.
List 4 demerits of visual communication
Needs Explanation: Visuals can be hard to interpret without text.
Costly to Create: Visuals often need skilled work and are expensive.
Risk of Misinterpretation: Poor visuals may confuse or mislead.
Time-Consuming: Takes a lot of time to make good visuals.
What is graphic communication?
Graphic Communication Graphic communication is a type of visual communication that uses charts, tables, diagrams, and graphs for statistical info. While impactful, it often needs text to clarify its meaning.
Describe audio communication
Audio communication is communication by the use of sounds like drums, horns, alarms, bells, and whistles to convey messages.
