Communication in Digital Age Flashcards
also called the information age, is defined as the time period starting
in the 1970s with the introduction of the personal computer with subsequent
technology introduced providing the ability to transfer information freely and
quickly.
Digital Age
It is a process of
exchange of facts, ideas, opinions and a means that
individuals or organizations share the meaning and
understanding with one another
Communication
is derived from Latin word
‘communis’ means common
Communication
Communication is a process of sharing experience till it becomes a common
possession. It modifies the disposition of both parties who partakes it
John Dewey
Communication is sharing of ideas and feelings in a mood of mutuality.
Edgar Dale
Communication is a means of persuasion to influence other so that desired effect is
achieved.
Aristotle
Communication is affected by the context in which it takes place. This
context may be physical, social, chronological or cultural. Every communication
proceeds with context.
Context
is a person who sends the message. A sender makes use of
symbols (words or graphic or visual aids) to convey the message and produce the
required response.
Sender/Encoder
is a key idea that the sender wants to
communicate. It must be ensured that the main objective of the
message is clear.
Message
The message or subject matter of any communication is always abstract and intangible. Transmission of message requires use of certain
SYMBOL.
Encoding
is a means used to exchange / transmit the
message
Medium
is chosen when a message
has to be conveyed to a small group of people.
Written Medium
is chosen when spontaneous feedback is required from the recipient as misunderstandings are cleared then and there.
Oral Medium
is a person for whom the message is
intended / aimed / targeted.
Recipient/Decoder
It is the process of translation of an encoded message into ordinary understandable language. Receiver converts the symbols, words or
signs received from the sender to get the meaning of the message.
Decoding
is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder.
(May be verbal or non-verbal)
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