Communication + Accreditation

Question 1

Why is communication necessary? (4)

Answer 1

information transferral between staff
evaluating performance
directing staff
interacting with external organisations

Question 2

Verbal communication

Answer 2

spoken or written

Question 3

non verbal communication

Answer 3

actions, body movement, facial expressions

Question 4

graphic communication

Answer 4

visual with shapes, diagrams and lines

can be understood in all languages

Question 5

Communications process

Answer 5

Set a goal
assess resources (budget, staff)
identify target audience
identify partners
choose medium (newspaper etc)
Identify  targets
monitor progress and apply result in future

Question 6

Advantages of communicating via partner organisation (4)

Answer 6

more economical
partners have a larger audience support
have reliable image and exposure
have own ideas and knowledge

e.g. other zoos, associations, business, academics

Question 7

Benefits of an industry developed accreditation (5)

Answer 7

Establishes a benchmark for zoos
Provides a framework for governments to understand
Program will continue to develop as science continues
Provides assurance that members provide best animal welfare
ZAA zoos support conservation

Question 8

Zoo improvements as a result of joining ZAA (3)

Answer 8

ensures high standard of care across collection
enhances public perception of the zoo
gain access to a large collaborative network of zoos (info, trade animals, participate in breeding progs)

Question 9

ZAA standards

Answer 9

Accreditation program based on welfare domains

physical - nutrition, environmental, health, behaviour
mental - mental and active state