Communication Flashcards
Forms of communication
- Intrapersonal = talking to ourselves; the little voice inside we consult before doing sth
- Mediated = media- enabled: (Schramm & Osgood model: the sender = encoder, the receiver = the decoder; interpretation may differ from one decoder to another
- Interpersonal = exchange between two or more senders & receivers; not always personal nor private; verbal or non- verbal
- Business = messages in the business world, e.g. email, memos, daily meetings, sales presentations, meetings, branding strategies
What is the communication continuum
Intrapersonal Interpersonal Business Mass communication
How do one achieve effective communication?
• An effective message = received in the way it was intended
+ Common ground helps: language, culture, religion, education, shared experiences
- Noise interferes with the message (e.g. actual noise, power shortage, prejudice, ignorance etc.)
• Context = occasion, time and place, who said it where, when, why
What is the difference between Hearing and Listening?
- Hearing = the biological process of sending the signal to the brain
- Listening = making sense of the messages the brain is receiving
- Crucial factor in effective communication (two-way communication)
- Influenced by background, gender, age, education, values, mood, physical well-being, emotional state, perception of the speaker, etc.
What is an integrated Business communication?
“the process of planning, executing and evaluating unified messages that create stakeholder relationship and build brand recognition”
What are the characteristics of IBC?
- Research based
- Begins with consideration od target audiences
- Focuses on building relationships
- Two-way communication, interactivity
- Vital use of databases to be shared
- One voice, one message a primary goal
- Continuous stream of repeated, appropriate messaging
- Feedback, assessment to measure performance
How to go about IBC?
- By developing a strategy = strategic planning is an absolute must for IBC
- Based on a thorough understanding of organizational goals and a situational analysis of all stakeholders (current and potential; internal and external)
What parts are in Strategic Planning?
• Part 1 = Corporate Strategy - Mission & vision of the organization • IMC objectives - Budget •Part 2 = Communication Strategy - Message development - Tactics to communicate those messages
What does vision mean?
• A guideline for success, a blueprint for the future” Reach for greatness but realistic and achievable
• Consistent with company values
• Act as a guide for future decision-making
- Developed by top management
What does DuPont understand with Vision?
“Our vision is to be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer and healthier life for people everywhere.”
- Multiple languages
- Adapted for regional/local culture
What does mission mean?
• “Articulates the goals and objectives of the company/organization
• States why it exists
• May indicate its attitude, position or social
responsibility commitments
- Developed by top management, specific departments, and employees
Example: IKEA Vision and Mission
- V: ”Our company vision is to create a better everyday life for many people.”
- M: “We do this by offering a wide range of well- designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
How to define a business?
“A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.”
What are the strategic planning steps?
- Define the problem or opportunity
- Conduct a situational analysis (SWOC/T)
- Formulate goals and objectives
- Formulate a strategy for meeting the goals and objectives
- Identify key personnel to take charge of a specific area of the plan
- Implement the strategy through a variety of tactics
- Monitor implementation and evaluate
Goals vs Objectives
GOALS • Long range in scope • Indicate what action or behavior the company/organization ultimately wants to achieve OBJECTIVES • Short term • Spell out how the goals will be met • Date-time specific • Designate the desired outcome • SMART (Specific, Measurable, Actionable, Realistic, Timely)
