Communicating Risk

Question 1

How to put across risk?

Answer 1

Explain risk in context of individuals life
Preset risk over time period
Avoid terms like risk/rare/common/unusual
Use frequencies over % eg.1 in 10
Use same risk denominator throughout
Use positive and negative framing

Question 2

What type of resources should we use?

Answer 2

Health literature- pictures

Health numeracy- pictures