Communicating Findings and Visualising Data Flashcards
What is data visualisation?
Graphical representation of information or data using visual elements such as maps, graphs and charts.
Visual elements provide an accessible way to see trends, outliers and patterns in data
Why is data visualisation important?
- Enhances understanding - complex data sets can be understanding at glance
- Facilitates decision-making - clear visual data aids in quicker and better decision-making.
- Reveals insights - helps to uncover hidden patterns and correlations
- Engages audience - visual data is more engaging and easier to interpret than raw numbers or text.
What is a bar chart?
They display data with rectangular bars representing different categories.
- Ideal for comparing quantities across categories.
- e.g.: comparing sales figures across different months or regions.
What is a Histogram?
Similar to bar charts but represent the distribution of numerical data
- Useful for showing frequency distributions
- e.g.: distribution of test scores among students.
What is a pie chart?
Circular charts divided into sectors representing proportions of a whole.
- Best for displaying relative percentages of a whole.
- e.g.: market share of different companies
What is a scattergram/scatter plot?
Plots data points on a horizontal and vertical axis to show how much one variable is affected by another.
- Excellent for showing correlations between two variables
- e.g.: relationship between hours studied and exam scores.
What are area charts?
Similar to line charts but with the area below the line filled in.
- Good for showing cumulative data trends
- e.g.: total sales over time.
Strategies for Presenting Findings
- Tailor presentation - adjust the complexity and depth of data visualisation
- Match data to visual - use appropriate type of chart or graph to represent data
**keep it simple to avoid clutter by focusing on key data points. - Narrative flow - create a logical flow that guides your audience through the data
- Highlight insights - emphasise the most significant findings to ensure they stand out.
- Provide context - labels and legends for graphs and background information to explain significance of data
- Practice and Refine - rehearse presentation to ensure confidence and clarity, and seek feedback to refine delivery
- Conclusion