Communicating Findings and Visualising Data Flashcards

1
Q

What is data visualisation?

A

Graphical representation of information or data using visual elements such as maps, graphs and charts.
Visual elements provide an accessible way to see trends, outliers and patterns in data

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2
Q

Why is data visualisation important?

A
  1. Enhances understanding - complex data sets can be understanding at glance
  2. Facilitates decision-making - clear visual data aids in quicker and better decision-making.
  3. Reveals insights - helps to uncover hidden patterns and correlations
  4. Engages audience - visual data is more engaging and easier to interpret than raw numbers or text.
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3
Q

What is a bar chart?

A

They display data with rectangular bars representing different categories.
- Ideal for comparing quantities across categories.
- e.g.: comparing sales figures across different months or regions.

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4
Q

What is a Histogram?

A

Similar to bar charts but represent the distribution of numerical data
- Useful for showing frequency distributions
- e.g.: distribution of test scores among students.

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5
Q

What is a pie chart?

A

Circular charts divided into sectors representing proportions of a whole.
- Best for displaying relative percentages of a whole.
- e.g.: market share of different companies

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6
Q

What is a scattergram/scatter plot?

A

Plots data points on a horizontal and vertical axis to show how much one variable is affected by another.
- Excellent for showing correlations between two variables
- e.g.: relationship between hours studied and exam scores.

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7
Q

What are area charts?

A

Similar to line charts but with the area below the line filled in.
- Good for showing cumulative data trends
- e.g.: total sales over time.

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8
Q

Strategies for Presenting Findings

A
  1. Tailor presentation - adjust the complexity and depth of data visualisation
  2. Match data to visual - use appropriate type of chart or graph to represent data
    **keep it simple to avoid clutter by focusing on key data points.
  3. Narrative flow - create a logical flow that guides your audience through the data
  4. Highlight insights - emphasise the most significant findings to ensure they stand out.
  5. Provide context - labels and legends for graphs and background information to explain significance of data
  6. Practice and Refine - rehearse presentation to ensure confidence and clarity, and seek feedback to refine delivery
  7. Conclusion
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