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Pe A level cumber > commersialisation > Flashcards

commersialisation Flashcards

1
Q

commersalism

A

the process of attempting to gain money from an activity eg sport

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1
Q

sponsorship

A

when a company pays for their product to be publicy displayed or advertsied, usually in attempt to gain sales

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2
Q

merchandising

A

practice in which the brand or image from one product is used to sell another
eg: peformer promote various products.

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3
Q

characterstics of commersalism

A

-proffesional sport- higher quality
-sponsors and business
- etertainment (mass entertainment, viewing)
- contracts, bidding for rights
- athletes as commodities (edorsements, role models)
-wide media coverage, high profile sports

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4
Q

what does SPECAW stand for

A

S- sponsorship and business involved
P- Proffessional
E- entertainment
C-contracts
A- athletes as commodities
W- wide media coverage

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5
Q

globalisation

A

the process whereby nations are increasingly being linked together and people are becoming more interdependant via imrpovements in communication and travel

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6
Q

Advantages of golden triangle

A
  • Increases (IC) income to sport
    -IC and promotes sportsto fans
  • IC the chances of sponosrship paying for events and faiclities
  • Sports become better organsised and funded
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7
Q

disadvantages of the golden triangle

A

media focus on negatives of sp[ort
-only telavise popular sports
- media changes nature of sport
-sponsors too demanding, lead to increase pressure to win

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8
Q

postives of commersialisation on peformers

A
  • increased wages
  • increased prize money
    -more pro contracts
  • full time athletes
    -better training regimes
  • increases public attention
    -encourages to behave well
    -enhanced off feild charirty work
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9
Q

negatives of commersialisation on peformers

A

-minority sports miss out
- increased pressure
-win at alll cost approach
- increase devience
- demanding sponsors
- treated as a commidity (product)

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10
Q

positive impact of commersilisation on coaches

A
  • higher profile
  • increase in public awareness of coaching role
    -increase funding
  • increase investment in squad
  • better opponent analysis
    -learn from other coaches
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11
Q

negative impact of commersialisation on coaches

A
  • intense pressure to win
  • fired quick
  • increase public expectation
  • interviews/ media
  • inequalities
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12
Q

positive impact of commersialisation (C) on officials

A
  • increase profile/ fame
  • ncrease awareness of importance on their role
    -higher salary
  • full time
  • tech support
  • increase accuracy
  • increase support network
    -increase training to keep up with play
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13
Q

negative impact of C on officials

A
  • increase pressure
    -increase critisism
  • loss of job
    -role undermined
    -damaged reputation
  • overdependancy on technology
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14
Q

positive impact of C on audiences

A
  • increase peformance standard
  • increase excitement
  • better facilities
  • more opportunity for more merchendise
  • increase loyalty
  • more watchable
  • rule changes
    -increase viewing time
  • increase awareness
    -more role models
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15
Q

negative impact of C on audiences

A

-increase cost to watch
- pay per view
- loss of tradition
-more breaks for ads
- decrease in public tickets
- changes to start time
- major sports dominate
- negative experience
- everchanging merchendise

16
Q

positive impacts of C on sport

A
  • TV revenue
  • global attention
    -increase in investment
    -increase in wages
  • attract better players
  • better coaching
    -better facilities
  • increased money on grass roots
17
Q

negative imapcts of C on sport

A

-uneven distribution
- NGBS loose control
- increase in scrutinisation on sport
- excessive critisism
- dictated too by sponsors and media
- best peformers most pressurised
- increased gamesmenship
- decrease in intrinsic value
- decrease tradition
- inequality
-sensationalism

18
Q

what will companies recieve through sponsoring sports

A

-increased sales and promotion of a product
- improved company way
- increase brand awareness
- opportunities to entertain clients
- decrease amount of tax a company pays as sponorship tax is detuctible

19
Q

positive effects of media on sport

A
  • increase income, revenue
  • specific sport channels available
  • indentifiy role moedls, development of sport
  • highly marketable
20
Q

negative impacts of media on sport

A
  • lead to ring fenced sports
  • expensive subscriptions
  • funding is unequal so sports miss out that are less attractive
21
Q

positive effects of sponosrhsip on elite athletes

A
  • increased wages
  • icnreased proffesional contracts, leads to increase training time
  • publice eye increases fame, leadinbg to a need for dicsipline
  • increases funding available for high quality training, support, equipments
22
Q

negative effects of sponosrhsip on elite athletes

A
  • increase pressure to win at all costs
  • increase in devient behaviour
  • treated as commodities sold for economic reasons
  • funding unequal means performers miss out on full time proffessional opportunities
23
Q

positive effects of sponsorship on sport

A
  • increase funding available to imrpove facilities
  • increase funding for technology
  • increase role models in the sport
  • increase spectators
  • increase number of events, competitions
24
Q

negative effects of sponsorhsip on sport

A
  • sport becomes over-relient on funding
  • money goes to already popular sports, inequality
  • sports looses control
  • goes against tradition of sport with new rules
  • location of the events can be changed to suit commercial needs, not players or fans
25
Q

positive effects of sponsorship on coaches, managers

A
  • increase public awareness of role
  • increase salaries
    -increase media coverage, allow coahces to analyse opponents better
26
Q

negative effects of sponsorship on coaches, managers

A

inrease pressure
-disadvantage in relation to other teams

27
Q

positive affects of sponsorship on officials

A
  • increase profile
    -increase salary
  • increase funding to invest in support systems
  • increase money to invest in technology to aid officials
    -opportunity to travel
28
Q

negative affects of sponsorship on officials

A
  • increase pressure
  • increase expectation to respond to media enquires
  • risk of demotion
  • too dependant on media technology
  • tech not always available at lower leve;s
29
Q

positive effect of sponosrhip on spectators

A
  • increase peformance standard
    -increase facilities and increase quality of stadiums
  • increase rule changes
  • increase spectator excitment
    increase acsess to watch sport
  • elimination of negative aspects
30
Q

negative affect of sponsorship on spectators

A
  • increase costs to watch sport
  • loss of tradition
  • increase number of breaks in play
  • change in KO times
  • minority sport recieve less coverage
  • fewer tickets to fans, more to sponsors anmd corporate entertainment
31
Q

what does SPONSOR stand for to do with elite perofmers

A

S- social duty to others
P- personal appearances demanded too much
O- opossed nature of product
N- negative impact on future sponsorship
S- support from sponsors is image dependant
O- opposed to true nature of sport
R- role model to others

Pe A level cumber (1 decks)

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