commersialisation Flashcards
commersalism
the process of attempting to gain money from an activity eg sport
sponsorship
when a company pays for their product to be publicy displayed or advertsied, usually in attempt to gain sales
merchandising
practice in which the brand or image from one product is used to sell another
eg: peformer promote various products.
characterstics of commersalism
-proffesional sport- higher quality
-sponsors and business
- etertainment (mass entertainment, viewing)
- contracts, bidding for rights
- athletes as commodities (edorsements, role models)
-wide media coverage, high profile sports
what does SPECAW stand for
S- sponsorship and business involved
P- Proffessional
E- entertainment
C-contracts
A- athletes as commodities
W- wide media coverage
globalisation
the process whereby nations are increasingly being linked together and people are becoming more interdependant via imrpovements in communication and travel
Advantages of golden triangle
- Increases (IC) income to sport
-IC and promotes sportsto fans - IC the chances of sponosrship paying for events and faiclities
- Sports become better organsised and funded
disadvantages of the golden triangle
media focus on negatives of sp[ort
-only telavise popular sports
- media changes nature of sport
-sponsors too demanding, lead to increase pressure to win
postives of commersialisation on peformers
- increased wages
- increased prize money
-more pro contracts - full time athletes
-better training regimes - increases public attention
-encourages to behave well
-enhanced off feild charirty work
negatives of commersialisation on peformers
-minority sports miss out
- increased pressure
-win at alll cost approach
- increase devience
- demanding sponsors
- treated as a commidity (product)
positive impact of commersilisation on coaches
- higher profile
- increase in public awareness of coaching role
-increase funding - increase investment in squad
- better opponent analysis
-learn from other coaches
negative impact of commersialisation on coaches
- intense pressure to win
- fired quick
- increase public expectation
- interviews/ media
- inequalities
positive impact of commersialisation (C) on officials
- increase profile/ fame
- ncrease awareness of importance on their role
-higher salary - full time
- tech support
- increase accuracy
- increase support network
-increase training to keep up with play
negative impact of C on officials
- increase pressure
-increase critisism - loss of job
-role undermined
-damaged reputation - overdependancy on technology
positive impact of C on audiences
- increase peformance standard
- increase excitement
- better facilities
- more opportunity for more merchendise
- increase loyalty
- more watchable
- rule changes
-increase viewing time - increase awareness
-more role models
negative impact of C on audiences
-increase cost to watch
- pay per view
- loss of tradition
-more breaks for ads
- decrease in public tickets
- changes to start time
- major sports dominate
- negative experience
- everchanging merchendise
positive impacts of C on sport
- TV revenue
- global attention
-increase in investment
-increase in wages - attract better players
- better coaching
-better facilities - increased money on grass roots
negative imapcts of C on sport
-uneven distribution
- NGBS loose control
- increase in scrutinisation on sport
- excessive critisism
- dictated too by sponsors and media
- best peformers most pressurised
- increased gamesmenship
- decrease in intrinsic value
- decrease tradition
- inequality
-sensationalism
what will companies recieve through sponsoring sports
-increased sales and promotion of a product
- improved company way
- increase brand awareness
- opportunities to entertain clients
- decrease amount of tax a company pays as sponorship tax is detuctible
positive effects of media on sport
- increase income, revenue
- specific sport channels available
- indentifiy role moedls, development of sport
- highly marketable
negative impacts of media on sport
- lead to ring fenced sports
- expensive subscriptions
- funding is unequal so sports miss out that are less attractive
positive effects of sponosrhsip on elite athletes
- increased wages
- icnreased proffesional contracts, leads to increase training time
- publice eye increases fame, leadinbg to a need for dicsipline
- increases funding available for high quality training, support, equipments
negative effects of sponosrhsip on elite athletes
- increase pressure to win at all costs
- increase in devient behaviour
- treated as commodities sold for economic reasons
- funding unequal means performers miss out on full time proffessional opportunities
positive effects of sponsorship on sport
- increase funding available to imrpove facilities
- increase funding for technology
- increase role models in the sport
- increase spectators
- increase number of events, competitions
