Commerciealisation Of Physical Activity And Sport Flashcards
define commercialisation
the process by which a new product or service is introduced into the general market
golden triangle
financial relationship between sport, sponsorship and the media
explain the golden triangle
Media Coverage:
Media coverage of sporting events increases the popularity of the sport, attracting more viewers and sponsors.
Sponsorship Benefits:
Sponsors gain significant exposure and brand recognition through their association with popular sports and athletes.
Sport’s Commercialization:
The increased revenue generated through media and sponsorship allows sports organizations to invest in facilities, training, and athlete development.
define sponsorship
where a company pays money to a team or individual in return for advertising their goods
define media
main ways that people communicate (tv, radio, newspapers, the press, internet, social media) collectively
types of sponsorship
financial
clothing and equipment (footwear too)
facilities
positive impacts of commercialised activity on performer
- can receive kit and equipment from companies wishing to promote their products
-commercial organisations can fund athletes accommodation and travel
spend more time training and competing rather than having to go to work
negative impacts of commercialised activity on performer
pressure to perform to keep sponsorship deals
pressure to win could lead to deviant behaviour
can demand a great deal of performers times to promote their products
may have little control over careers, sponsors may demanding they enter specific tournaments
positive impacts of commercialised activity on sport
can promote themselves, more participaants
more money, more facilities to help develop sport
investment can develop all areas from grassroots to international teams
negative impacts of commercialised activity on sport
less popular sports attract less sponsorship so are less likely to develop
positive impacts of commercialised activity on sport
