Commercialism Of Physical Activity And Sport

Question 1

What is commercialism

Answer 1

Commercialism with the emphasis on making money

Question 2

How has commercialism developed sport

Answer 2

Brings new audiences and publicity to sports
Participation in some sports have increased
Sponsorship has increased income in sport for performers

Question 3

What are the pros of media involvement

Answer 3

Increased publicity

increased sales/revenue

Question 4

What are the pros of media coverage on sport

Answer 4

Increase revenue
Attendance may rise of people want to see the stars
Easier to attract sponsorship
Attract new audience

Question 5

What are the pros of media coverage on a player/performer

Answer 5

Increased exposure
Free clothing and equipment
Reduces financial worries
Professional support

Question 6

What are the pros of media coverage on the spectators/fans

Answer 6

Better informed supporters
Lots of coverage
Viewed globally
Increased awareness of the sport

Question 7

What are the cons of media involvement

Answer 7

Events can be exaggerated to increase interest and damage the reputation of the sport

Values of the sport can be lost

Question 8

What are the Cons of media coverage on sport

Answer 8

Dates/times of fixtures change
Attendance is made drop
Changing of rules
Some sports get no airtime

Question 9

What are the cons of media coverage on the player/performer

Answer 9

Player/performer tied to wearing specific clothing/kit

Commercial sponsor appearances can affect performance and training

Question 10

What are the cons of media coverage for spectators or fans

Answer 10

Season for a sport changing to a different time of year e.g. traditional season being altered to cater for television audience