Commercialisation & Media 2

Question 1

what is the media

Answer 1

One element of the Golden Triangle for example TV, written press, Internet. Aims to inform, educate, entertain, advertise

Question 2

commercialisation

Answer 2

management of sports for profit; makes sport a commodity

Question 3

commodity

Answer 3

product that can be brought and sold

Question 4

what is the golden triangle

Answer 4

sport, media, sponsorships

Question 5

factors that could possibly lead to commercialisation

Answer 5

-growing public interest in sponsorships; public wants to increasingly watch, attend and be entertained by sports
-more media interests; more coverage by sports channels e.g. sky
-professionalism; more opportunities e.g. playing, sponsorships. elite sports now have highly professional products
-advertisement; exposure via sports creates huge profits
-sponsorship; commercial interest in opportunities and for sponsorships for teams and events

Question 6

evaluate the golden triangle

Answer 6

+increased funding
+rule changes
+entertainment
+more spectators
+sponsors generate revenue
+sponsorship gain allows more media coverage

-inequality
-reduction in funding
-pressure to win
-life pressure
-life events
-participation imbalance

Question 7

what are the four things that can be impacted due to commercialisation

Answer 7

performers, spectators, society and individual sports

Question 8

postive impacts of commercialisation on performers

Answer 8

-improved kit, equipment, training etc from sponsorships and revenue
-opportunities for small minorities to become global celebrities (role model status)

Question 9

negative impact of commercialisation on performers

Answer 9

-playing season is too long; pressure on, increased fatigue and injury risks
-greater interest in a performance private life means that the performer has no escape from the medias attention
-if a performer has poor results, sponsorships can be withdrawn; no consistency; job security reduced
-sponsorships can be evenly distributed

Question 10

positive impacts of commercialisation for spectators

Answer 10

-more high quality sports viewing and increase of range of viewing opportunities
-more information, education meaning spectators have more knowledge about sports

Question 11

negative impacts of commercialisation for spectators

Answer 11

-high cost of tickets in sports channels can be restrictive
-some may prefer less drama and may disagree with change to traditional rules
-business interests may impact on spectatorship e.g. more adverts and breaks in play

Question 12

positive impacts of commercialisation on society

Answer 12

-promotion of a healthy and active lifestyle
-participation rates may increase due to positive role modelling, inspiration and encouragement

Question 13

negative impacts of commercialisation on society

Answer 13

-some may dislike the winner or costs ethic that could be linked violence, corruption and/or cheating
-pressure has led to an increase in deviant behaviour from spectators
-promotes extrinsic rewards (materialistic) rather than intrinsic (pride)

Question 14

positive impacts of commercialisation on individual sports

Answer 14

-increased coverage
-increase financial strength e.g. better facilities, recruitment
-some formats of sports have changed to make them more entertaining for TV e.g. rugby league
-leagues and tournaments can be established (otherwise would have not been possible)
-TV income means that top clubs are less reliant on gate money (money through public eh ticket sales)

Question 15

negative impacts of commercialisation on individual sports

Answer 15

-control has been moved from NGB to the media
-maximum revenue goes to big male dominated sports meaning
-bias against minority sports; left behind
-business becomes a part of the sport eg stadiums being named by sponsors deters audiences