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PE paper 3 > Commercialisation in sport > Flashcards

Commercialisation in sport Flashcards

1
Q

globalisation of sport

A

a process that involves sport as a worldwide business

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2
Q

globalisation of sport - freedom of movement

A

national and international laws allow freedom of movement of individuals , athletes compete for particular nation and can change.
Spectators can now travel as transport becomes cheaper

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3
Q

change in coverage of sport by media since 1980

A

sport available 24/7
via TV and radio
can rewind

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4
Q

Golden triangle

A

sport is a commodity that can be brought and sold
3 parts that link with eachother - media , sport, sponsorship

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5
Q

3 positives of commercilisation on sport

A

increased status
increase funding
exposure of minority and disability sports

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6
Q

3 negatives of commercialisation on sport

A

one sport can run the media
media can change the sport
can give bad image

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7
Q

3 positives of commercialisation on performers

A

increased participation
fairer outcomes
greater profile

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8
Q

3 negatives of commercialisation on performers

A

intrusion of private life
loss of enjoyment
irresponsible press coverage

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9
Q

2 positives of commercialisation on spectators

A

positive role models created
increases entertainment

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10
Q

3 negatives of commercialisation on spectators

A

negative role models
less people at live games
argument of too much sport on TV

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11
Q

ancient olympics

A

festival celbrating sport, religion and art

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12
Q

William penny Brooks

A

founded Wenlock olympic games
wanted it to become international
invited Barron Couberin

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13
Q

Barron Pierre de Couberin

A

visited Wenlock games and public schools
wanted same for france
him and william PB want to reinvigorate ancient olympic

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14
Q

6 aims of modern olympics ( everyone under ralphs finger plays esport)

A

equality
unite people
respect
fair play
peace
education

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15
Q

what do the 5 rings represent

A

5 continents coming together

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16
Q

International Olympic comittee

A

set up by couberin that makes decisions on the game and owns the symbol rights

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17
Q

British Olympic association

A

responsible for team GB, not funded by governemnt so not political

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18
Q

Berlin 1936

A

Hitler promoted Nazi Party so invetsed a lot of money, Jesse Owen beat Lutz lang and Hitler refused to place medal around his neck

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19
Q

Mexico City 1968

A

two US sprinters stood on podium and did black power salute to symbolise inequality in America

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20
Q

Munich 1972

A

Palestinian terrorists held Israelis hostage as they wanted the Palestine prisoners being held in Israel to be released , rescue attempt failed and all died

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21
Q

Moscow 1980

A

Russia had invaded Aghan so USA and Britain boycotted the games to show support

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22
Q

LA 1984

A

in return for USA boycotting Russias games , the societ union Boycotted

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23
Q

4 positives of global sporting events on sport

A

raise sport profile
increase funding
new facilities
inspire participation

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24
Q

4 negative of global sporting events on sport

A

facilities not used after
deviance highlighted
debate that money should be spent elsewhere
lesser known sports suffer

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25
Q

3 positive social impacts of hosting olympics

A

health and fitness improved
pride to a nation
facilities for public

26
Q

3 negative social impacts of hosting olympics

A

pollution
people displacement
most places don’t benefit

27
Q

3 positive economic impacts of hosting olympics

A

creates jobs
increases income
new business attracted

28
Q

3 negative economic impacts of hosting olympics

A

higher house prices
jobs dry up after
can cost more than it makes

29
Q

1980s sport coverage

A

male presenters and male sports
only showed olympics and WC

30
Q

what happened in 1990 to change sport coverage

A

satelitle TV

31
Q

4 ways media coverage has changed since 1980

A

wider variety of sport shown
can watch anytime
global cover
media has control over sport times

32
Q

benefit of modern technology on access

A

imrpoved surfaces allow sporst to be played in any weather at any time

33
Q

benefit of modern technology on facilities

A

hypoxic chambers and wind tunnels can improve performance

34
Q

benefit of modern technology on equipment

A

drag reducing sports wear

35
Q

benefit of modern technology on monitoring of exercise

A

precise hydration and physiological monitroing

36
Q

benefit of modern technology on safety

A

video replay stops dangerous play
biomechanical analysis improve techniques
advances in equipment

37
Q

4 ways technology has increased entertainment

A

giant screens so loads of spectators can see
rewind and fast forward
replays add drama
more camera angles

38
Q

4 ways technology has decreased entertainment

A

constant interruptions
reduces attendance at games
removes suspense
changes nature of sport being what the eye can see and refs decision being final

39
Q

4 factors that influenced creation of olympic games

A

William Penny brooks - Much wenlock games and invited Barron
Barron de couberin- founder
Ancient Olympic games
influenced by values of athleticism

40
Q

how media coverage has changed the nature of sport

A

creation of new sports ( T20 Cricket)
times sport is played ( football used to be 1pm on a Saturday)
increased income of players (sponsorship)

41
Q

possible reasons for globalisation of football players

A
  • better, faster transport
  • improved tech and media raises profile of players
  • global tours and comps
  • financial incentives
42
Q

positive sporting impacts of hosting global sporting event

A
  • can raise profile of sport ( cycling after London 2012)
  • new sporting venues are built for the event
    -minority sports may gain attention
  • increase funding on sport
    • increase sponsorship for individuals
43
Q

negative sporting impacts of hosting global sporting event

A
  • facilities can end up not being used once the vent is finished as future use is not always planned properly
  • lesser known sports can suffer as money is spent on high profile sports
  • deviance is more likely to be highlighted
44
Q

positive social impacts of hosting global sporting event

A
  • more money brought to a city to fund services
  • increase sense of pride in a nation
  • improves transport systems
  • facilities can be used by community
45
Q

negative social impacts of hosting global sporting event

A
  • not all areas of the country see the benefits of facilities
  • not all areas of the country see improvement of transport
  • local residents may have to relocate so facilities can be built
46
Q

positive economic impacts of hosting global sporting event

A
  • more money to a host country
    -more jobs created through building
  • increase tourism - local businesses
  • commercial benefits as sale related goods are sold
47
Q

negative economic impacts of hosting global sporting event

A
  • bidding is very expensive
  • the event can cost more than it makes - causing an overall economic loss
  • jobs and tourism benefits dry up after the event
48
Q

positive political impacts of hosting global sporting event

A
  • political parties can gain status if event goes well
  • can unite a country and put political differences aside
  • can raise a country’s status so political people use this as an opportunity to show country in a positive light
49
Q

negative political impacts of hosting global sporting event

A
  • if it goes badly the political party may loose votes
  • if host nation does poorly at the event then the event is seen as failing - reflecting on political party
  • negative environmental impacts may result in decrease popularity
  • protests can embarrass political party
50
Q

factors influencing commercialisation : growing public interest and spectatorship

A

more interest means more opportunity to sell goods related to sport as sport can be used as a billboard for brands.
This can then go on to increase awareness of that sport - more people play and more people watch.
Increase in soectatorship makes it more attractive for sponsorship as more people are seeing the brand so more potential to sell goods and services

51
Q

factors influencing commercialisation of sport - increase media interest

A

the fact that sport is televised has meant that more companies want to sponsor teams and players as the audience is wider

52
Q

factors influencing commercialisation - professionalism

A

professionals are more likely to attract sponsorship from companies and many have a significant role to promote a companies goods
( Andy Murray and Under Armour)

53
Q

coverage of sport by media , media 1980s Vs today - pay per view TV

A

1990’s PPV TV arrived
events can be purchased on the TV
sports are shown at the same time to everyone whose ordered it
can be watched anywhere at anytime

54
Q

coverage of sport by media , media 1980s Vs today - newspapers

A

newspapers can now be digital
papers have specific section for variety of sports
magazines showing inside lives of athletes that are dedicated to one sport or a variety of sport

55
Q

coverage of sport by media , media 1980s Vs today - radio

A

since 1980 there has been rise in radios showing sport
dedicated sport radios ( Talksport)
podcasts on sport
major sports are spoken about on normal radio stations

56
Q

positives of media on sports

A
  • may attract more participants and spectators - more money
  • facilities can be built with increased money
57
Q

negatives of media on sports

A
  • less popular sports attract less sponsorship
    • female/disability sports may lose out on investment as they get less exposure
58
Q

positives of media on performer

A
  • receive free equipment
  • ## receive funds from sponsors
59
Q

disadvantages of media on performer

A
  • increase pressure to win can lead to deviant behaviour
  • need to attend promotional events
  • some performers have limited control as sponsors take control
60
Q

advantages of media on spectators

A
  • increased entertainment
  • play back
  • more coverage on different types of media

PE paper 3 (5 decks)

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