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PE paper 3 > Commercialisation in sport > Flashcards

Commercialisation in sport Flashcards

1
Q

globalisation of sport

A

a process that involves sport as a worldwide business

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2
Q

globalisation of sport - freedom of movement

A

national and international laws allow freedom of movement of individuals , athletes compete for particular nation and can change.
Spectators can now travel as transport becomes cheaper

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3
Q

change in coverage of sport by media since 1980

A

sport available 24/7
via TV and radio
can rewind

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4
Q

Golden triangle

A

sport is a commodity that can be brought and sold
3 parts that link with eachother - media , sport, sponsorship

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5
Q

3 positives of commercilisation on sport

A

increased status
increase funding
exposure of minority and disability sports

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6
Q

3 negatives of commercialisation on sport

A

one sport can run the media
media can change the sport
can give bad image

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7
Q

3 positives of commercialisation on performers

A

increased participation
fairer outcomes
greater profile

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8
Q

3 negatives of commercialisation on performers

A

intrusion of private life
loss of enjoyment
irresponsible press coverage

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9
Q

2 positives of commercialisation on spectators

A

positive role models created
increases entertainment

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10
Q

3 negatives of commercialisation on spectators

A

negative role models
less people at live games
argument of too much sport on TV

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11
Q

ancient olympics

A

festival celbrating sport, religion and art

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12
Q

William penny Brooks

A

founded Wenlock olympic games
wanted it to become international
invited Barron Couberin

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13
Q

Barron Pierre de Couberin

A

visited Wenlock games and public schools
wanted same for france
him and william PB want to reinvigorate ancient olympic

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14
Q

6 aims of modern olympics ( everyone under ralphs finger plays esport)

A

equality
unite people
respect
fair play
peace
education

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15
Q

what do the 5 rings represent

A

5 continents coming together

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16
Q

International Olympic comittee

A

set up by couberin that makes decisions on the game and owns the symbol rights

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17
Q

British Olympic association

A

responsible for team GB, not funded by governemnt so not political

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18
Q

Berlin 1936

A

Hitler promoted Nazi Party so invetsed a lot of money, Jesse Owen beat Lutz lang and Hitler refused to place medal around his neck

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19
Q

Mexico City 1968

A

two US sprinters stood on podium and did black power salute to symbolise inequality in America

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20
Q

Munich 1972

A

Palestinian terrorists held Israelis hostage as they wanted the Palestine prisoners being held in Israel to be released , rescue attempt failed and all died

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21
Q

Moscow 1980

A

Russia had invaded Aghan so USA and Britain boycotted the games to show support

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22
Q

LA 1984

A

in return for USA boycotting Russias games , the societ union Boycotted

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23
Q

4 positives of global sporting events on sport

A

raise sport profile
increase funding
new facilities
inspire participation

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24
Q

4 negative of global sporting events on sport

A

facilities not used after
deviance highlighted
debate that money should be spent elsewhere
lesser known sports suffer

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25
3 positive social impacts of hosting olympics
health and fitness improved pride to a nation facilities for public
26
3 negative social impacts of hosting olympics
pollution people displacement most places don't benefit
27
3 positive economic impacts of hosting olympics
creates jobs increases income new business attracted
28
3 negative economic impacts of hosting olympics
higher house prices jobs dry up after can cost more than it makes
29
1980s sport coverage
male presenters and male sports only showed olympics and WC
30
what happened in 1990 to change sport coverage
satelitle TV
31
4 ways media coverage has changed since 1980
wider variety of sport shown can watch anytime global cover media has control over sport times
32
benefit of modern technology on access
imrpoved surfaces allow sporst to be played in any weather at any time
33
benefit of modern technology on facilities
hypoxic chambers and wind tunnels can improve performance
34
benefit of modern technology on equipment
drag reducing sports wear
35
benefit of modern technology on monitoring of exercise
precise hydration and physiological monitroing
36
benefit of modern technology on safety
video replay stops dangerous play biomechanical analysis improve techniques advances in equipment
37
4 ways technology has increased entertainment
giant screens so loads of spectators can see rewind and fast forward replays add drama more camera angles
38
4 ways technology has decreased entertainment
constant interruptions reduces attendance at games removes suspense changes nature of sport being what the eye can see and refs decision being final
39
4 factors that influenced creation of olympic games
William Penny brooks - Much wenlock games and invited Barron Barron de couberin- founder Ancient Olympic games influenced by values of athleticism
40
how media coverage has changed the nature of sport
creation of new sports ( T20 Cricket) times sport is played ( football used to be 1pm on a Saturday) increased income of players (sponsorship)
41
possible reasons for globalisation of football players
- better, faster transport - improved tech and media raises profile of players - global tours and comps - financial incentives
42
positive sporting impacts of hosting global sporting event
- can raise profile of sport ( cycling after London 2012) - new sporting venues are built for the event -minority sports may gain attention - increase funding on sport - - increase sponsorship for individuals
43
negative sporting impacts of hosting global sporting event
- facilities can end up not being used once the vent is finished as future use is not always planned properly - lesser known sports can suffer as money is spent on high profile sports - deviance is more likely to be highlighted
44
positive social impacts of hosting global sporting event
- more money brought to a city to fund services - increase sense of pride in a nation - improves transport systems - facilities can be used by community
45
negative social impacts of hosting global sporting event
- not all areas of the country see the benefits of facilities - not all areas of the country see improvement of transport - local residents may have to relocate so facilities can be built
46
positive economic impacts of hosting global sporting event
- more money to a host country -more jobs created through building - increase tourism - local businesses - commercial benefits as sale related goods are sold
47
negative economic impacts of hosting global sporting event
- bidding is very expensive - the event can cost more than it makes - causing an overall economic loss - jobs and tourism benefits dry up after the event
48
positive political impacts of hosting global sporting event
- political parties can gain status if event goes well - can unite a country and put political differences aside - can raise a country's status so political people use this as an opportunity to show country in a positive light
49
negative political impacts of hosting global sporting event
- if it goes badly the political party may loose votes - if host nation does poorly at the event then the event is seen as failing - reflecting on political party - negative environmental impacts may result in decrease popularity - protests can embarrass political party
50
factors influencing commercialisation : growing public interest and spectatorship
more interest means more opportunity to sell goods related to sport as sport can be used as a billboard for brands. This can then go on to increase awareness of that sport - more people play and more people watch. Increase in soectatorship makes it more attractive for sponsorship as more people are seeing the brand so more potential to sell goods and services
51
factors influencing commercialisation of sport - increase media interest
the fact that sport is televised has meant that more companies want to sponsor teams and players as the audience is wider
52
factors influencing commercialisation - professionalism
professionals are more likely to attract sponsorship from companies and many have a significant role to promote a companies goods ( Andy Murray and Under Armour)
53
coverage of sport by media , media 1980s Vs today - pay per view TV
1990’s PPV TV arrived events can be purchased on the TV sports are shown at the same time to everyone whose ordered it can be watched anywhere at anytime
54
coverage of sport by media , media 1980s Vs today - newspapers
newspapers can now be digital papers have specific section for variety of sports magazines showing inside lives of athletes that are dedicated to one sport or a variety of sport
55
coverage of sport by media , media 1980s Vs today - radio
since 1980 there has been rise in radios showing sport dedicated sport radios ( Talksport) podcasts on sport major sports are spoken about on normal radio stations
56
positives of media on sports
- may attract more participants and spectators - more money - facilities can be built with increased money
57
negatives of media on sports
- less popular sports attract less sponsorship - - female/disability sports may lose out on investment as they get less exposure
58
positives of media on performer
- receive free equipment - receive funds from sponsors -
59
disadvantages of media on performer
- increase pressure to win can lead to deviant behaviour - need to attend promotional events - some performers have limited control as sponsors take control
60
advantages of media on spectators
- increased entertainment - play back - more coverage on different types of media

PE paper 3 (5 decks)

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