commercialisation and the media Flashcards
What factors have led to commercialisation in modern sport?
rise in spectatorship
more media interest
professionalism
advertising
sponsorship
How have sports increased media coverage to boost commercialisation?
adapted formats and rules to become more media friendly and entertaining thereby attracting greater coverage
How has professionalism caused commercialisation?
full time performers dedicate themselves to improving standards and performance which makes viewing better so media coverage increases
Pros and cons of commercialisation on society?
pros :
generates income
success leads to a feel good factor and nation building
cons :
large amounts of money involved in hosting events can cause corruption
leads to a win at all cost mentality
unpopular if minority sports miss out
Pros and cons of commercialisation on individual sports?
pros :
increased funding improves facilities, equipment, coaching and talent id programmes
more technology to aid decision making
increased profiles of role models inspire others to take part
increased spectator interest
more events and leagues generate interest
cons :
sports become over reliant on funding
money goes to already popular sports
sport loses control
traditionalists go against new comps
location of events influenced by commercial decisions
Pros and cons of commercialisation on performers?
pros :
increased wages, prize money
more contracts
increased funding can pay for better coaches, equipment
cons :
increased pressure to win
there is more deviant behaviour
treated as commodities
inequality in funding
Pros and cons of commercialisation on spectators?
pros :
better standards to watch
improved facilities
improved viewing experience
24/7 access
development of variations of a sporting format
rule changes increase excitement
cons :
increased cost
loss of traditional nature
increased breaks to accommodate adverts
fewer tickets for fans
less coverage of minority sports
Pros and cons of securing satellite tv contracts on football?
pros :
increased revenue for clubs
increased available wages to get best possible players
funding for player development
increased funding for facility development
cons :
clubs develop an over reliance on tv income
inequalities in funding
too much media control
increased price of subs to watch games
more breaks in play for adverts
What are the types of media linked to the coverage of modern sport?
television, radio, written press and internet
Positive and negative effects of media on individual sports?
pros :
increased profile
encourages higher participation levels
more variations means more matches
sport accessed by more
increased sponsoring
better standards
cons :
media companies take control
control of location out of hands of sport
too much sport on tv
inequalities of coverage
over sensationalise negative events
Positive and negative effects of media on performers?
pros :
more career opportunities
potential for high levels of wealth
inspire, motivate and encourage participation
cons :
increased pressure to win
intrusion into private lives
negative role models are impacted more
Positive and negative effects of media on spectators?
pros :
wide variety of sport 24/7
more focus on entertainment
high quality spectator experience
positive role models created
motivated to become active
cons :
too much on tv
high cost to access any of it
attention drawn to negatives over positives
encourages to watch over participate
too many advert breaks
What does it mean when sport is defined as a commodity?
it is a product that can be bought, sold or traded
What is the golden triangle?
the interdependence and relationship between sport, media and sponsorship
