Commercialisation And Sponsorship In Sport Flashcards
1
Q
What are the negatives of commercialisation on the performer
A
Deviant behaviour
Increased pressure to perform
Over reliance on money
Sport can lose control
2
Q
What are the benefits to the spectators of commercialisation
A
Higher standard of teams Better facilities Better stadiums Increased number of competitions Rules changed to create excitement Other activities Improved technology at home Less mistakes by officials
3
Q
What are the negatives for commercialisation on the spectator
A
Traditional sport altered Breaks in play for adverts Less tickets available due to sponsors Minority sports get less coverage Expensive merchandise Restricted viewing eg. BT sport Potential for match fixing
4
Q
What are the benefits of commercialisation on the performer?
A
Increased wages Role models More participation Better technology Better facilities Ability to train full time Increased number of competitions
