Commercialisation and Media Past Paper Questions (bullet pointed) Flashcards
Evaluate the possible impact of this (cricket) sponsorship on the tournament’s spectators. (4 marks)
+ Increased entertainment (pyrotechnics)
+ Brings different audience
+ better facilities
+ Provides new format to watch
- Promotes unhealthy lifestyle
- Disrupts viewing (adverts)
- Entry costs are higher
Discuss how and why these two competitions - netball world cup - may have differed. (4 marks)
- Less sponsorship in 1995 because netball had a low profile
- 1995 had limited media coverage because there was very little interest in female sport
- Fewer tickets sold in 1995 as lack of exposure
- Fewer global fans in 1995
- Lower standard of play in 1995 as no funding to NGB
- No profit made from 1995 tournament
- Less funding due to fewer sponsors
Why is coverage on channels such as the BBC so important to cricket? ( 3 marks)
- Free to view (larger audience)
- Attracts new people to sport
- Funding (pay for the TV rights)
- Attracts more sponsors (bigger platform)
- Improved facilities and coaching
- Easy access (everyone can view - not elitist)
Describe examples where sports other than cricket have adapted their rules and characteristics to increase their media appeal. (3 marks)
- Football matches (time of matches)
- Rugby 7’s (quicker/ faster paced game)
- Beach volleyball (uniform is sexualised)
- 3v3 basketball
- Tennis tie brake (so games don’t last too long)
Give two examples of how the media uses sport as a commodity. (2 marks)
- Pay for TV rights
- Pay per view
- Paying for advert slots
Evaluate the effect that increased media coverage might have on the sport of squash. (5 marks)
+ Role models (increases participation)
+ Attraction of sponsors (increase in funding)
+ TV rights (increase in sponsors)
+ raised standards of play
+ increase in player income
- has turned sport into a comodity
- may rely too much on the media
- changes the nature of the game
- controlled match times
Identify two changes in the media coverage of women’s sport since the 1980’s. (2 marks)
- more coverage
- more female presenters
- more range of female sports
- less sexist/ sexualised
- more mainstream, on more channels
Using specific examples from a sport of your choice, explain the concept of the ‘Golden Triangle’. (4 marks)
- Definition (The ‘Golden Triangle’ is the relationship between sport, sponsorship and media’
- Represents the commercial nature of sport
- Sponsor gains exposure for product
- Increases revenue and profile of sport
- Media gains revenue from advertising
+ add relevent example
Analyse how the changing cost of satellite television contracts might affect both the sport of football and its spectators. (6 marks)
SPORT:
- Increased TV revenue
- Increased wages
- More funding for grassroots
- Improved facilities
- Increased standard of play
SPECTATORS:
- TV subscription prices increase
- Game becomes more entertaining
- Subscriptions increase too much to afford
- Disrupted coverage from adverts
The ‘Golden Triangle’ concerns the relationship between sport, sponsorship and the media. Evaluate the effects of the ‘Golden Triangle’ on sport today. (6 marks)
+ Gain more soponsorship from increased media
+ Can increase funding for facilities
+ Media pressure may lead to rule changes to make sport more exciting
+ Increased availability of sport for spectators
+ Sponsors generate revenue from association with sport
- Media can influence the timing of games
- Disproportionately benefits athletes
- Increases pressure to win
- Advertising can detract from the sporting event
Describe two ways the internet has changed how spectators watch sport. (2 marks)
- More sports available to stream
- Can watch on catch up
- Can watch sport whilst travelling
- Can watch for free
Describe the main factors that have led to the commercialistion of sport in the 21st century. (4 marks)
- Increased media presense and exposure
- Greater ability of performers and spectators to travel
- Greater presense of advertising
- Sponsorship leads to more money being available to teams
- Greater exposure of people to a wider variety of sports
- Links between advertising and sponsorship (Golden Triangle)
- The rise of dedicated TV channels/ radio stations for sport
