commercialisation and media

Question 1

what is commercialisation

Answer 1

using sport to make a profit
mostly made through golden triangle

-league sponsorship
-buy and sell players
-merchandise
-tickets/boxes
-buy and sell clubs

Question 2

sport and commodity

Answer 2

sport is a commodity meaning that it is a product that can be sold to media outlets or companies

Question 3

what is the golden triangle

Answer 3

the main form of commercialisation in sport:
relationship + independence between sport, media and sponsorship

Question 4

what does elite sport attract in golden triangle

Answer 4

spectators
-revenue, equipment, prizes, popularity, raised profile

Question 5

what benefits do media companies get from sport coverage - golden trangle

Answer 5

revenue from advertising and inc viewers

Question 6

what benefits does globalisation of spor have

Answer 6

attracts sponsors as they see potential to hit global audience
-gain exposure for its products

Question 7

example of golden triangle: rugby

Answer 7

sport:
rugby, Gallagher Premiership Rugby

media:
new streaming service to watch games not broadcast on ITV or BT sport. BT sport pay £40 mill a year

sponsorship:
Gallagher is only sponsor

Question 8

what are the factors leading to commercialisation of sport

Answer 8

-growing public interest and spectatorship
-more media interest
-professionalism
-advertising
-sponsorship

Question 9

increased media presence in sport

Answer 9

more people spectating sport, therefore larger market to make profit from

Question 10

greater exposure to variety of sport

Answer 10

inc market as hits more peoples interests

Question 11

performers and spectators can now travel worldwide (freedom of movement)

Answer 11

makes the market for commercialisation huge

Question 12

rise of dedicated tv/radio channels to sport

Answer 12

inc opportunity to sell media rights

Question 13

relationship of golden triangle

Answer 13

sport, media and sponsorship
inc rely on each other
created commercial structure

Question 14

inc in sponsorship of athletes/teams aided by professionalism

Answer 14

more money available for teams and better standards of play

Question 15

ind advertising in sport

Answer 15

brings money in through advertising deals

Question 16

positive impact of com on society

Answer 16

-inc economy
-inc entertainment quality
-inc access to spectating sport

Question 17

negative impact of com on society

Answer 17

-privately owned, therefore felt by few
-loss of tradition
-people tend to spectate rather than participate

Question 18

positive impact of com on sport

Answer 18

-inc funding
-inc coverage
-inc globalisation, growth

Question 19

negative impact of com on sport

Answer 19

-loss of tradition as rules change
-loss of control

Question 20

pos impact of com on performers

Answer 20

-inc income
-inc status
-professionalism
-inc standard of play

Question 21

neg imp of com on performers

Answer 21

-pressure
-win at all costs ethos
-loss of control
-ethics of representing bad sponsors

Question 22

pos imp of com on spectators

Answer 22

-inc access to sport (24/7)
-inc media coverage
-better coverage, angles, replays
-imp stadiums

Question 23

why did tv need to change?

Answer 23

since 1980s as sports media was male dominated
-violence, hooliganism and sexism

little attention to female sport

Question 24

order of tv evolution

Answer 24

terrestrial
satellite/cable
pay per view

Question 25

what is terrestrial tv

Answer 25

first type

free to air
sport not always available ie sunday afternoon football

Question 26

satellite or cable subscriptions

Answer 26

constant access to sport but have to pay to access

Question 27

pay per view events

Answer 27

pay additional one off fee to watch eg boxing

Question 28

order of internet evolution

Answer 28

websites: news, teams, NGBs

youtube: video clips

social media: following teams and stars

live streaming and ‘on demand’: watching live footage of games anywhere at anytime

Question 29

order of radio evolution

Answer 29

local and national: occasional mentions of sport

dedicated radio channels: sport is the only topic eg talksport

DAB radio: offers variety and means can access stations that are not local

Question 30

written press evolution

Answer 30

newspapers: columns/pages given to sports news, results, fixtures

magazines: sporting specialist magazines with subscription
however this type is reducing

Question 31

how has media coverage changed since 1980

Answer 31

-more coverage 24/7
-different types of media
-inc amount to pay for sub
-inc use of socials
-media has growing control over sport
-tech- pause and rewind
-‘sports stars’ in socials
-wide variety covered, women, disability and minority
-globalised coverage

Question 32

positive effects of media on sport

Answer 32

-inc commercialisation = money
-inc participation
-sport is globalised
-inc standards of play
-earn high salaries
-inc spectatorism
-role models
-inc minority sports
-inc tech, fairer results
-educating

Question 33

negative effect of media coverage

Answer 33

-control sport/performers
-deviant behaviour
-less participation
-loss of privacy
-issues highlighted which reflects badly
-biased towards men/able-bodied
-negative role models
-new rules against tradition
-inc officiating slows game