commercialisation and media Flashcards
what is commercialisation
using sport to make a profit
mostly made through golden triangle
-league sponsorship
-buy and sell players
-merchandise
-tickets/boxes
-buy and sell clubs
sport and commodity
sport is a commodity meaning that it is a product that can be sold to media outlets or companies
what is the golden triangle
the main form of commercialisation in sport:
relationship + independence between sport, media and sponsorship
what does elite sport attract in golden triangle
spectators
-revenue, equipment, prizes, popularity, raised profile
what benefits do media companies get from sport coverage - golden trangle
revenue from advertising and inc viewers
what benefits does globalisation of spor have
attracts sponsors as they see potential to hit global audience
-gain exposure for its products
example of golden triangle: rugby
sport:
rugby, Gallagher Premiership Rugby
media:
new streaming service to watch games not broadcast on ITV or BT sport. BT sport pay £40 mill a year
sponsorship:
Gallagher is only sponsor
what are the factors leading to commercialisation of sport
-growing public interest and spectatorship
-more media interest
-professionalism
-advertising
-sponsorship
increased media presence in sport
more people spectating sport, therefore larger market to make profit from
greater exposure to variety of sport
inc market as hits more peoples interests
performers and spectators can now travel worldwide (freedom of movement)
makes the market for commercialisation huge
rise of dedicated tv/radio channels to sport
inc opportunity to sell media rights
relationship of golden triangle
sport, media and sponsorship
inc rely on each other
created commercial structure
inc in sponsorship of athletes/teams aided by professionalism
more money available for teams and better standards of play
ind advertising in sport
brings money in through advertising deals
positive impact of com on society
-inc economy
-inc entertainment quality
-inc access to spectating sport
negative impact of com on society
-privately owned, therefore felt by few
-loss of tradition
-people tend to spectate rather than participate
positive impact of com on sport
-inc funding
-inc coverage
-inc globalisation, growth
negative impact of com on sport
-loss of tradition as rules change
-loss of control
pos impact of com on performers
-inc income
-inc status
-professionalism
-inc standard of play
neg imp of com on performers
-pressure
-win at all costs ethos
-loss of control
-ethics of representing bad sponsors
pos imp of com on spectators
-inc access to sport (24/7)
-inc media coverage
-better coverage, angles, replays
-imp stadiums
why did tv need to change?
since 1980s as sports media was male dominated
-violence, hooliganism and sexism
little attention to female sport
order of tv evolution
terrestrial
satellite/cable
pay per view
what is terrestrial tv
first type
free to air
sport not always available ie sunday afternoon football
satellite or cable subscriptions
constant access to sport but have to pay to access
pay per view events
pay additional one off fee to watch eg boxing
order of internet evolution
websites: news, teams, NGBs
youtube: video clips
social media: following teams and stars
live streaming and ‘on demand’: watching live footage of games anywhere at anytime
order of radio evolution
local and national: occasional mentions of sport
dedicated radio channels: sport is the only topic eg talksport
DAB radio: offers variety and means can access stations that are not local
written press evolution
newspapers: columns/pages given to sports news, results, fixtures
magazines: sporting specialist magazines with subscription
however this type is reducing
how has media coverage changed since 1980
-more coverage 24/7
-different types of media
-inc amount to pay for sub
-inc use of socials
-media has growing control over sport
-tech- pause and rewind
-‘sports stars’ in socials
-wide variety covered, women, disability and minority
-globalised coverage
positive effects of media on sport
-inc commercialisation = money
-inc participation
-sport is globalised
-inc standards of play
-earn high salaries
-inc spectatorism
-role models
-inc minority sports
-inc tech, fairer results
-educating
negative effect of media coverage
-control sport/performers
-deviant behaviour
-less participation
-loss of privacy
-issues highlighted which reflects badly
-biased towards men/able-bodied
-negative role models
-new rules against tradition
-inc officiating slows game
