Commercialisation and Media

Question 1

Sponsorship

Answer 1

To support an event/activity/person related to sport by providing money/goods.

Question 2

Factors leading to commercialisation

Answer 2

• increased interest in the sport
• availability to promote a brand
• increased coverage of the sport
• increased spectators
• major events being seen on global scale

Question 3

Individual sport (positive impacts of commercialisation)

Answer 3

• Sports can promote themselves
• More money=more facilities
• Commercial investment-develop all areas from grassroots to international teams

Question 4

Individual sports (negative impacts of commercialisation)

Answer 4

• Less popular sports attract less sponsorship- can’t develop as much
• Female/disabled events may lose on commercial investment-less popular

Question 5

Society (positive impacts of commercialisation)

Answer 5

-Sponsorship supports idea of fair competition- everyone has equal chance

Question 6

Society (negative impacts of commercialisation)

Answer 6

-Some sportspeople are more marketable- reflection on society that success can be based on factors other than talent and ability

Question 7

Performers (positive impacts of commercialisation)

Answer 7

• Performers can get kit/equipment from sponsors
• Commercial organisations can fund athletes travel + accomodation
• Athletes can spend more time training + competing instead of going to work

Question 8

Performers (negative impacts of commercialisation)

Answer 8

• Pressure to do well/keep sponsors
• Pressure to win could cause deviant behaviour
• Companies demand lots of performers time to promote products
• Performers have little control over careers

Question 9

Spectators (positive impacts of commercialisation)

Answer 9

• Giant screens/play backs provide more information

- Commercial investment-led to increased accessibility for greater range of spectators

Question 10

Spectators (negative impacts of commercialisation)

Answer 10

• Advertising can be overwhelming, may spoil enjoyment
• Cost to watch sports is high
• Spectators may not agree with certain sponsors ethics

Question 11

Types of media

Answer 11

• TV
• Printed press
• Radio
• Internet
• Social media

Question 12

Performers (positive effects of media)

Answer 12

• Raise performer’s profile

- Develop performer’s career

Question 13

Performers (negative effects of media)

Answer 13

-Media highlights news- increases pressure to perform

Question 14

Individual sports (positive effects of media)

Answer 14

• Raise sports profile
• Boost participation
• Increase financial revenue
• Attract more funds for international teams
• Give more coverage to minority sports

Question 15

Individual sports (negative effects of media)

Answer 15

-Highlight negative aspects of sport egg, hooliganism

Question 16

Spectators (positive effects of media)

Answer 16

• Increase spectators
• Made sport more accessible to wider audience
• Different media available 24/7, sport broadcast live globally

Question 17

Spectators (negative effects of media)

Answer 17

• Negative coverage-e.g. promote hooliganism

- Expensive subscriptions for satellite TV

Question 18

Golden triangle

Answer 18

Interdependence + influences of three factors; sports, sponsorship and media.

Question 19

Spectatorship

Answer 19

the act of watching something without taking part

Question 20

Example of elite performer in my sport + 1 other sport and one company who sponsors them

Answer 20

Lindsey Vonn- Under Armour

Rory McIlroy- Nike

Question 21

What does it mean by using sport as a commodity?

Answer 21

• An article that can be traded
• Can be sold to different media outlets
• Sold to corporates who want brand association

Question 22

Difference in coverage of sport by the media between 1980s and today

Answer 22

• TV was terrestrial only
• Male-dominated presenters
• Instances of sexism
• Little to no radio coverage
• No internet coverage
• Negative aspects received lots of coverage, e.g. hooliganism