commercialisation Flashcards
what does the golden triangle consist of
sport, media, business
characteristics of commercial sport
professional sport
sponsorship and business
entertainment
contracts
wide media coverage
effects of commercialisation on performers
high income
pressure to perform when injured
requires dedication and self sacrifice.
controlled by a sponsor, lack of privacy.
effects of commercialisation on sport
rules and scoring systems changed to prevent boredom.
breaks in play for sponsorship advertisements.
sport played by women receive less coverage.
increased use of technology.
why people sponsor
creates healthy image of sport
increased sales/profit
increased brand awareness
improved company morale
impact of the media on sport
connect with fans
build fan bases
share information and promote sport.
