Commercialisation

Question 1

Commercialisation defintion

Answer 1

Making money/ profit from sport

Question 2

3 factors affecting commercialisation

Answer 2

Spectatorship
Media
Participation
all increase

Question 3

The golden triangle

Answer 3

Team - Man City
Media - Sky
Sponsorship - Etihad

Question 4

Positives of commercilaisation

Answer 4

Increased revenue via sponsors, spectators and media
Funding for grassroots and women
Raises profile of minority sports and role models
Increases entertainment
Increased jobs
Better and more facilities
Structure of competition with global games

Question 5

Negatives of commercialisation

Answer 5

Media dictates timing
Inequality in funding
Bad role models
Sponsors can dictate athletes lives
Brand association with betting companies and alcohol
Expensive
Too many advertisements

Question 6

1980 media

Answer 6

Terrestrial
Football, cricket, rugby
Male dominated
Often not live
Sexism
Hooliganism

Question 7

1990 media

Answer 7

Satellite
Pay per view
More channels
Subscription
Global

Question 8

Explain how spectatorship has lead to commercialisation of sport

Answer 8

Fans that can’t go to match will pay to watch at home
Pay per view is expensive
Increases profile of sport as more watch
More spectators means big companies want to sponsor big teams
So increased funding, they become better and more media coverage
So more spectators

Question 9

Evaluate effects of media on individual sports

Answer 9

Increases profile of minority sports
-skateboarding
-increased funding facilities and therefore participation
Increases profile of role models
-Emma Radeceanu
-positive role model so more participation
Bad press
-Lance Armstrong
-negative role model, less coverage, less spectators, less participation