Comm Theory Final Review Flashcards

1
Q

3 types of persuasion (Rhetoric)

A

emotional, logical, ethical

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2
Q

Platonic rhetoric

A

deductive & dialectic

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3
Q

Aristotlean rhetoric

A

inductive & empiricist

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4
Q

epistemology (rhetoric)

A

based on probability

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5
Q

Dramatism

A

analysis of language and thought as modes of action

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6
Q

dramatistic pentad (dramatism)

A

act, agent, agency, scene, purpose

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7
Q

dramatistic ratios

A

relative importance of any two terms of the pentad as determined by their relationship

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8
Q

public utterance (dramatism)

A

something said or posted in public

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9
Q

identification (dramatism)

A

the common ground between speaker and audience

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10
Q

pentad affiliations: ACT

A

realism (actions louder than words)

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11
Q

pentad affiliations: AGENT

A

determinism (couldn’t help it)

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12
Q

pentad affiliations: AGENCY

A

idealism (mind and heart is what matters)

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13
Q

pentad affiliations: SCENE

A

pragmatism (just get it done)

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14
Q

pentad affiliations: PURPOSE

A

mysticism (meaning of life)

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15
Q

narrative coherence (narative paradigm)

A

internal consistency, reliability

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16
Q

narrative fidelity (narrative paradigm)

A

truthful and humane

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17
Q

ideal audience (narrative paradigm)

A

believes in truth, beauty, etc; chooses “good reasons”

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18
Q

phatic communication (narrative paradigm)

A

communication not based on words: paralinguistics and gestures

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19
Q

life stories (narrative paradigm)

A

stories that come from own experience

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20
Q

postmodernism

A

any claim of truth or moral superiority is suspect

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21
Q

hyperreality (postmodernism)

A

recurrent media images feel more real than reality

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22
Q

telemorphosis (Baudrillard, postmodernism)

A

society sees TV as reality

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23
Q

eclecticism (postmodernism)

A

identity constructed of different styles, tastes, preferences, etc

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24
Q

symbolic environment (media ecology)

A

the socially constructed, sensory world of meanings

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25
Q

Media Ecology theorist

A

Marshall McLuhan

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26
Q

Marshall McLuhan’s theory

A

Media Ecology

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27
Q

Narrative Paradigm theorist

A

Walter Fisher

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28
Q

Walter Fisher’s theory

A

Narrative Paradigm

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29
Q

social/symbolic constructionism (media ecology)

A

?

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30
Q

global village (media ecology)

A

worldwide electronic community where everyone knows everyone’s business and all are somewhat testy.

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31
Q

tribal age (media ecology)

A

pre-literate; ear; community

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32
Q

literary age (media ecology)

A

visual; eye; private detachment

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33
Q

gutenberg 1450 (media ecology)

A

print; eye

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34
Q

electronic age (media ecology)

A

ear and eye; instant communication; return to global village

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35
Q

digital age (media ecology)

A

electronic tribes contentious over diverse beliefs and values; eye, hand

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36
Q

Semiotics theorist

A

Roland Barthes

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37
Q

Roland Barthes’ theory

A

Semiotics

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38
Q

Semiology (semiotics)

A

European term for this area of study

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39
Q

signifier (semiotics)

A

physical form of the sign as we perceive it through our senses

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40
Q

signified (semiotics)

A

the meaning we associate with the sign

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41
Q

signified 1st order (semiotics)

A

denotative - descriptive without ideological content

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42
Q

signified 2nd order (semiotics)

A

connotative - mythic sign that has lost its historical referent

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43
Q

mixed sign model (semiotics)

A

signs/part-signs

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44
Q

de Saussure (semiotics)

A

Swiss linguist, coined term semiology

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45
Q

Peirce’s types of signs (semiotics)

A

Icon, Symbol, Index

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46
Q

economic determinism (cultural studies)

A

differences in financial resources influences human behaviour and relationships

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47
Q

Birmingham School (cultural studies)

A

Founded by Stuart Hall; believes in intervening not just critiquing

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48
Q

Cultural Studies theorist

A

Stuart Hall

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49
Q

Stuart Hall’s theory

A

Cultural Studies

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50
Q

magic-bullet/hypodermic model (media effects)

A

belief that everyone receives the same message from media

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51
Q

3 stages of Bandura’s Social Learning Theory (media effects intertext)

A

attention, retention, motivation

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52
Q

imitation (social learning theory, intertext)

A

affected by Bandura’s 3 stages: attention, retention, motivation

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53
Q

Uses & Gratifications theorist

A

Elihu Katz

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54
Q

Elihu Katz’s theory

A

Uses & Gratifications theory

55
Q

para-social relationship (uses & grats)

A

sense of friendship or emotional attachment that develops toward media personalities

56
Q

uses & gratifications

A

what people do with media and why

57
Q

passing time (uses & grats)

A

typology of uses & grats

58
Q

companionship (uses & grats)

A

typology of uses & grats

59
Q

escape (uses & grats)

A

typology of uses & grats

60
Q

enjoyment (uses & grats)

A

typology of uses & grats

61
Q

social interaction (uses & grats)

A

typology of uses & grats

62
Q

relaxation (uses & grats)

A

typology of uses & grats

63
Q

information (uses & grats)

A

typology of uses & grats

64
Q

excitement (uses & grats)

A

typology of uses & grats

65
Q

Cultivation Theory theorist

A

George Gerbner

66
Q

George Gerbner’s theory

A

Cultivation Theory

67
Q

mainstreaming (cultivation theory)

A

developing common outlook with others through heavy media consumption

68
Q

resonance (cultivation theory)

A

comparing my experience to what is on the show

69
Q

Agenda Setting Theorist

A

McCombs & Shaw

70
Q

McCombs & Shaw’s theory

A

Agenda Setting Theory

71
Q

agenda setting hypothesis

A

mass media has ability to transfer the salience of issues on their news agenda to the public agenda

72
Q

communication ethics (agenda setting theory)

A

moral responsibility to promote community, etc

73
Q

framing (agenda setting theory)

A

media tells us how to think about an issue; emphasizes certain attributes

74
Q

salience (agenda setting theory)

A

awareness of media presence; relevance or importance of a topic

75
Q

index of curiosity (agenda setting theory)

A

need for orientation

76
Q

intersex (gender intertext)

A

someone with anatomy or chomosomes that is not obviously male or female

77
Q

cis-gender (gender intertext)

A

biological sex and gender match

78
Q

heterosexual (gender intertext)

A

those attracted to the other sex

79
Q

biological determinism (gender intertext)

A

belief that gender is determined by biological sex

80
Q

gender performativity

A

Judith Butler, we perform our gender

81
Q

queer (gender intertext)

A

general label for those who don’t feel they fit the binaries of male/female, masculine/feminine, straight/gay, etc

82
Q

rapport talk (genderlect)

A

communicating to connect

83
Q

report talk (genderlect)

A

communicating for status

84
Q

Genderlect Styles Theorist

A

Deborah Tanen

85
Q

Deborah Tanen’s theory

A

Genderlect Styles Theory

86
Q

speech community (genderlect)

A

when people have shared goalsand strategies of communication

87
Q

cross-cultural (genderlect)

A

communication between men and women

88
Q

Standpoint Theorist

A

Harding & Wood

89
Q

Harding & Wood’s theory

A

Standpoint theory

90
Q

standpoint

A

a place from which to critically view the world around us

91
Q

universal ethical standard (standpoint)

A

critique of postmodernism

92
Q

discourse ethics (standpoint)

A

Habermas’s ideal speach

93
Q

universalism (standpoint)

A

moral framework that values the diversity of human belief without thinking that every difference is ethically significant (Benhabib)

94
Q

ethic of care (standpoint)

A

a dialogue of reason and emotion

95
Q

common good (standpoint)

A

interacting with the world, must always situate yourself (Benhabib)

96
Q

value-free

97
Q

Muted Group theorist

A

Cheris Kramarae

98
Q

Cheris Kramarae’s theory

A

Muted Group Theory

99
Q

muted group

A

groups who must change their language when communicating publically

100
Q

co-cultural group (muted group)

A

group that has limited access to dominant group

101
Q

sub-cultural group (muted group)

A

group that has no access to dominant group

102
Q

gatekeepers (muted group)

A

those (usually men) who control public record and modes of communication

103
Q

naming (muted group)

A

language framed by patriarchy (eg actor/actress)

104
Q

assimilation (muted group)

A

trying to fit in as much as possible

105
Q

accomodation (comm accomm)

A

adjustments to communication that decrease social distance

106
Q

separation (muted group)

A

sticking to own group

107
Q

collectivist culture

A

culture that prioritizes the greater good

108
Q

individualistic culture

A

people look out for themselves and family

109
Q

Communication Accommodation Theorist

A

Howard Giles

110
Q

Face-Negotiation Theorist

A

Stella Ting-Toomey

111
Q

Stella Ting-Toomey’s theory

A

Face-Negotiation Theory

112
Q

self/other (face-negotiation)

A

I/Thou (Martin Buber)

113
Q

facework (face-negotiation)

A

verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honour face gain

114
Q

face-giving (face-negotiation)

A

defending and supporting others

115
Q

passive-aggressive (face-negotiation

A

using behaviours aimed at thwarting another’s resolution of conflict

116
Q

causal chain (face negotiation)

A

type of culture > self-construct > face maintenance > conflict management

117
Q

Co-Cultural Theorist

118
Q

Mark Orbe’s theory

A

Co-Cultural Theory

119
Q

dominant culture (co-cultural)

A

empowered group

120
Q

co-cultural group (co-cultural)

A

any group with differences from dominant group

121
Q

communicative approaches (co-culturral)

A

ways to communicate: nonassertive, assertive, aggressive, passive aggressive

122
Q

passive aggressive (co-cultural)

A

using behaviours aimed at thwarting another’s resolution of conflict

123
Q

accomodation (co-cultural)

A

working to change dominant culture to account for co-culture

124
Q

Agenda Setting Theory

A

media tells us what to think, how to think about it, and what issues go together (McCombs & Shaw)

125
Q

Uses & Gratifications Theory

A

media consumption is a deliberate choice designed to satisfy particular needs. (Katz)

126
Q

Face-Negotiation Theory

A

Conflict styles:
Interdependent people avoid or integrate
Independent people dominate (Ting-Toomey)

127
Q

Media Ecology

A

Changes in comm tech alter symbolic environment. We shaped our tools, and our tools shape us. (McLuhan)

128
Q

Semiotics

A

Study of signs and symbols (Barthes)

129
Q

Dramatism

A

tool for discovering how a speaker builds identification with audience using pentad (Burke)

130
Q

Rhetoric

A

The Art of Persuasion (Aristotle)

131
Q

Standpoint Theory

A

Recognizing that people do not have the same access to power

132
Q

Muted Group Theory

A

Language aids in defining, depreciating, and excluding co-cultural groups (eg women) (Kramarae)

133
Q

Co-Cultural Theory

A

co-cultural groups are at a disadvantage when they interact with dominant group and adopt communication orientation based on preferred outcome.