Comm Mngmnt Flashcards
It conveys deliberate messages at the
appropriate time to contribute to and
achieve the desired long-term effect.
Communication Management
3 Factors of Comm Man
message, media channel, audience
__________ must be able to recognize,
diagnose, and resolve communication-related management
issues, as it is beneficial for managers to understand what
the corporate communications role comprises, what it
can achieve for their firm, and how to provide the ideal
conditions for communication practitioners to work.
Comm professionals
2 Examples of CM
- Workflow management
- Weekly reporting method
According to ______, workflow is a repeated
pattern of actions or steps that occur on a regular basis to
achieve a certain activity.
Haidokuva, 2020
8 Workflow Management Process
- Resource Identification
- Listing Tasks
- Role Assignments
- Visualization
- Testing
- Training
- Deployment
- Involvement
The ______ approach is a basic and common
communication method.
weekly reporting
3 types of using comm theory in practice
- Instrumental Use
- Conceptual Use
- Symbolic Use
The ______ of theory use concerns the traditional
view of theory use, where academic theory and research are seen to provide
rational solutions to managerial problems directly and instrumentally.
Instrumental Use
_______ means that theory offers ideas,
problem definitions, and interpretative schemes as intellectual tools for
practitioners to understand and anticipate real-world problems.
Conceptual Use
________ involves using terms from corporate communications theories
by practitioners for their symbolic or rhetorical value to legitimize courses of action
and appease senior management.
Symbolic Use
________ illustrate this claim for the centrality of
communications by arguing that symbolism” must be considered as the substance of
organization” and that “corporate communications must be self-conscious about its role
in the organizational process “which is fundamentally rhetorical and symbolic” in
responding to and in exercising power (in public discourse) and in shaping various
identities (corporate and individual).
Cheney and Disoniopolous
______________ articulate the role of corporate communications as follows: They
must control conflict and negotiate between the demands of the environment and the
need for the organization to survive.
Grunig and Hunt
_______ one of the most influential figures in the field emphasized that
communications management rests fundamentally on ideas generated by a practitioner
who is a man of character and integrity, who has acquired a sense of judgement and logic
without having lost the ability to think creatively and imaginatively.
Edward Bernays
Public relations developed, expanding in its scope and activities, because of ____4_____ in 20th century.
1.Public skepticism
2. Political reform
3. Turmoil
4. Activism
