Comm midterm 2 Flashcards
Discuss ways in which media effects your viewing and news habits
Media has a way of shaping public opinion
Gatekeepers and algorithmic people
News organization (who sets the agenda), emerging media stories, partisan media (political talk media), danidate and office holders (mayors, etc), press releases and repackages the news
Media can make you believe you live in a cruel world, depending on which news source you’re subscribed to, you’re likely to receive media based off of their bias
What is cultivation theory?
Exposerto certain media can affect the viewers perception of reality. For example the mean world syndrom
Exaggerated belief we live in a mean and scary world
Watching a lot of news creates an influence of attitude and belief
Mean world syndrome” - (ex. News about murder)
Heavy viewing induces a paradigm about violence
Mainstream (the “norm”) & resonance (how the viewer attaches themselves to a message)
Normalizing media effects such as wealth & violence
Heavy use of viewing trumps other behaviors but light viewers are less likely to believe they will be a victim
“Norm” (social media)
School shooting, kidnap, roofied
Protest (BLM), walking alone/ kidnapped
War awareness, obligation to side
Gun violence
Cyberbullying
what are the issues of a mean and scary world?
Exaggerated belief we live in a mean and scary world
Watching a lot of news creates an influence of attitude and belief
Heavy viewing of negative media such as war, robberies, and murder can lead the the viewer to believe they live in a mean and scary world
describe media’s dominant ideology
Narrative framing
What narrative approach is used by the journalists, was the story built on conflict or points of agreement?
Product placement
Apple iphone in avengers movie
Immersive advertising
Construct news, shaping what is presented
Explain how you can become more aware and competent with media literacy
BECOME more aware of patterns in media
ASSES: realistically asses medias influence
INTERROGATE: actively interrogate media messages (ask why)
EXPOSE: expose yourself to a range of media sources (Fox -> CNN)
FOCUS ON: focus on motivations for engaging media
what is framing
what narrative approach was used by the journalist composing a story
Resonance and mainstream
how much the audience attaches themselves to the mainstream message
Ex: murders or kidnapping any how much they attach themselves to it
How would you explain perception?
The process of selecting, organizing, and interpreting information.
This process can affect our communication because everyone responds to different messages and stimuli differently.
This process helps us perceive people and objects around us.
What is the process of perception?
Select, organize, interpret
Salience
what stands out to you and how much it stands out to you
Describe the three step perception checking process
SELECTION:
Language & non verbal communication
Focusing our attention on certain incoming information
Out of all the information comes to us, we pay more attention to the vivid (salient) content
ORGANIZE:
Organize information into patterns that provide us with a more complete picture of the situation
INTERPERATE:
Making sense of selected info and organized based on our personal experiences
Affects how we perceive people and objects around us
With regard to the interpretation of perceptions, what are attributions?
How we explain something or someones behavior
How do the internal vs situational differences shape our meaning of an event? what happens when we make attributions?
Internal attributions connect the cause of behavior to personal aspects such as personality traits
-If someone is consistently late, internally attributing this to their identity
External attributions connect the cause of behaviors to situational factors
- If someone is late you may attribute that behavior to traffic
Attributions can be influenced by biases
-She won because she cheated (quiz lady)
discuss what influences our perceptions, such as our expectations, our physiological state.
Stereotypes
-Exaggerated images we have on people, places & things
-Easier to predict behavior
-Categorize
to make effective decisions quickly
Explain what a perception check is and when we should use them
Observe, Describe, Alternative
blue eyes vs brown eyes