COMM Flashcards
Importance of Good Communication
– Increased efficiency in new technologies and
skills
– Improved quality of products and services
– Increased responsiveness to customers
– More innovation through communicatio
Phases of the communication proces
TRANSMISSION AND FEEDBACK PHASE
in which information is
shared by two or more people.
Transmission phase
in which a common
understanding is assured.
Feedback phase
sender translates the message into
symbols or language
Encoding
person wishing to share information
with some other person
SENDER
what information to communicate
message
refers to anything that hampers any
stage of the communication process
noise
person or group for which the
message is intended
receiver
pathway through which an encoded
message is transmitted to a receive
medium
- critical point where the receiver
interprets and tries to make sense of the
message
decoding
Feedback phase is initiated by the
receiver
decides what message to send to the
original sender
Receiver
eliminates misunderstandings,
ensures that messages are correctly interpreted
Feedback
– The encoding of messages into words, either
written or spoken
verbal comm
The encoding of messages by means of facial
expressions, body language, and styles of
dress.
nonverbal comm
key communication elements
method, situation,receiver, nature of content
Verbal
Non-verbal
Written
Electronic
method
Distance
Speed
Attitude
Different cultures
situation
Could be known or unknown
Sender must imagine being the receiver
receiver
Must be clear and understandable
Unacceptable content should be avoide
nature of content
process through which people select, organize,
and interpret sensory input to give meaning and
order to the world around them
perception
systematic tendencies to use information about
others in ways that can result in inaccurate
perceptions
biases
– often inaccurate beliefs about the
characteristics of particular groups of people
stereotype
e Dangers of Ineffective Communication
When managers and other members of an
organization are ineffective communicators,
organizational performance suffers and any
competitive advantage the organization might
have is likely to be los
sender manipulates information so that
it will be seen more favourably by the receiver
filtering
eceiver selectively sees and
hears based on his/her needs, motivations,
experiences, background and other personal
characteristics.
selective percception
when individuals interpret
another’s message as threatening, they oftenrespond in ways that retard effective
communication
defensiveness